merna magdy

Acted as the lead UX researcher for NBE’s digital transformation, driving user-centered design decisions across critical banking journeys. Planned and conducted comprehensive research activities including stakeholder interviews, co-creation workshops, and 10 in-depth user interviews. Led the evaluation and redesign of the platform's Information Architecture, created annotated wireframes, and parti

Partnered with stakeholders to define project objectives ensuring alignment with business and user needs for a large-scale governmental initiative. Led usability testing efforts to identify key customer pain points developing actionable insights to optimize user experience and reduce support tickets by 30%. Designed and executed a comprehensive research strategy leveraging qualitative and quantita

Spearheaded UX research and design for global events, closely working with UK teams and leading onsite research in Germany and Paris, resulting in actionable insights from over 100 user interviews. Initiated and led a cross-functional workshop to introduce non-traditional UX research methods, enhancing product design and user experience across multiple platforms. Developed and advocated for the ad

Collaborated with stakeholders to align research efforts, significantly optimizing workflows and decision-making processes, and playing a crucial role in the user-friendly design of a flagship product's interface. Implemented A/B testing in partnership with the development team, achieving a 10% uplift in click-through rates on key features, demonstrating a keen ability to enhance user engagement a

Studied Graphic Design at Alexandria University.