meriem el hajraoui
@meriemelhajraoui
Creative copywriter and content strategist with SEO expertise.
What I'm looking for
I am a creative and agile copywriter with hands-on experience in SEO content, brand storytelling, and crafting tailored messages for both digital and traditional media. My passion lies in creating messages that resonate with real people while reflecting the voice and values of each brand I collaborate with.
Currently, I am self-employed as a copywriter, where I deliver engaging, research-backed articles and produce content that simplifies technical concepts. My previous roles have allowed me to enhance user onboarding and retention through detailed guides and strategic content solutions that align with brand identity and SEO best practices.
With a Master’s degree in Organizational Communication and Sustainable Development, I have a solid foundation in project management and digital marketing. I am now seeking an opportunity that challenges me and supports brand growth, allowing me to leverage my skills in a dynamic environment.
Experience
Work history, roles, and key accomplishments
Copywriter
Self Employed
May 2023 - Present (2 years 4 months)
Delivered engaging, research-backed articles and produced content that simplifies technical concepts. Created tailored content solutions for diverse client needs, ensuring alignment with brand identity and SEO best practices.
Copywriter
YouCan
Aug 2022 - Mar 2023 (7 months)
Produced detailed how-to guides to improve user onboarding and retention, contributing to a more streamlined user experience. Crafted high-quality web content tailored to target audiences and aligned with brand messaging.
Customer Service Representative
Teleperformance
Mar 2022 - Aug 2022 (5 months)
Provided bilingual support via email and live chat, adapting responses to varied customer profiles and emotional contexts. Tracked and documented product issues, contributing to more efficient troubleshooting workflows.
Customer Service Representative
Gusti Leder
Sep 2021 - Jan 2022 (4 months)
Handled a wide range of customer queries via email with a focus on clarity, empathy, and tone consistency. Designed and refined customer service email templates, helping streamline communication and reduce response time.
Brand Strategist
Highness Digital
Feb 2020 - Jun 2020 (4 months)
Contributed to a full brand audit by gathering competitor insights and analyzing positioning strategies in a saturated market. Supported the project team by drafting timelines, communication touchpoints, and product launch outlines.
Copywriter
Le Point Sur Le I
Feb 2018 - May 2018 (3 months)
Created short-form content adapted for different digital channels, ensuring cohesion across formats. Assisted in shaping creative angles for campaigns by researching trends and audience interests.
Education
Degrees, certifications, and relevant coursework
FLSH - Rabat
Master degree, Organizational Communication and Sustainable Development
2018 - 2020
Completed a Master's degree focusing on Organizational Communication and Sustainable Development. Key coursework included Sustainable Development, Project Management, and Digital Marketing.
FLSH - Rabat
License degree, Information and Communication Science
2015 - 2018
Obtained a License degree in Information and Communication Science. Key courses covered Advertisement, Marketing, and Communication Strategy.
Lycée Abass Miftah - Salé
Baccalaureate degree, Literature
Completed a Baccalaureate degree with a focus on Literature.
Availability
Location
Authorized to work in
Portfolio
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