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Melissa CrawfordMC
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Melissa Crawford

@melissacrawford1

I build scalable service operations that improve retention, growth, and accountability.

United States
Message

At Your ICP, a Wheelhouse Enterprises company, I designed retention architecture that sustained 96% retention and supported 30% year-over-year growth across a portfolio of 500+ clients.

I build the operational infrastructure behind consistent service delivery: lifecycle SOPs, KPI systems, QA frameworks, escalation governance, and CRM reporting across Salesforce, HubSpot, JIRA, and Pipedrive. I’ve also redesigned multi-layer organizations, coached managers, and connected Voice of Customer feedback to Product and Marketing roadmaps.

Earlier, I built Wheelhouse Enterprises’ QA function from the ground up and led national customer support operations at Nextel Communications and Sprint, using coaching, root-cause analysis, and workflow redesign to reduce churn and improve service reliability.

Experience

Work history, roles, and key accomplishments

YC
Current

Director, Client Services

Your ICP, a Wheelhouse Enterprises Company

Jan 2017 - Present (9 years 7 months)

Designed and operationalized an enterprise retention architecture sustaining 96% retention across SMB and Enterprise segments. Oversaw operations for a 500+ client portfolio, contributing to 30% YoY growth through lifecycle optimization and proactive renewal management.

Education

Degrees, certifications, and relevant coursework

Melissa hasn't added their education

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Tech stack

Software and tools used professionally

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