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Melisa Setiawan

@melisasetiawan

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Content operations leader with expertise in AI and data analysis.

Indonesia

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What I'm looking for

I seek a dynamic role that fosters collaboration and innovation, allowing me to leverage my skills in content strategy and data analysis.

I am a dedicated content operations leader with a strong background in AI content annotation and data labeling. At ByteDance, I was promoted to lead initiatives that enhanced our system's ability to identify and classify content based on user behavior. My collaborative work with global teams has significantly improved our human-in-the-loop content strategies, ensuring compliance with policies while driving performance across key metrics.

My previous experience as a Content Moderator at TikTok allowed me to curate and moderate user-generated content, ensuring platform safety and community trust. I have a proven track record of exceeding targets, having received multiple spot bonuses for my contributions. My internship at iNewsTV further honed my skills in news production, where I supported various workflows and developed strong communication abilities.

Experience

Work history, roles, and key accomplishments

Content Operations

ByteDance

Jan 2021 - Apr 2025 (4 years 3 months)

Promoted internally to lead AI content annotation & data labeling models, enhancing the system's ability to identify & classify content based on user behavior. Led third-party outsourcing teams, driving performance across KPI metrics: accuracy, productivity, & policy compliance.

Data Labeling KPIs Cross Functional Collaboration Quality Assurance performance reporting Root Cause Analysis User Behavior Analysis

Content Moderator

ByteDance

Aug 2019 - Dec 2020 (1 year 4 months)

Curated & moderated user-generated content (UGC) to ensure platform safety, policy compliance, & community trust. Managed multiple moderation queues & served as shift PIC to oversee team attendance & coordinating escalations as needed.

User Generated Content (UGC) Moderation Compliance Community Trust Team Coordination Escalation Management Content Strategy

Seller Operations

Shopee International Indonesia

Sep 2018 - Jun 2019 (9 months)

Supported official stores (Shopee Mall & Supermarkets) by optimizing upselling tactics to drive sales & improve conversion rates. Managed customer inquiries & shop operations using Zendesk, providing real-time support & resolving issues to maintain a positive customer experience.

E Commerce Operations Sales Operations Upselling Customer Service Zendesk Customer Support Campaign Execution

News Production Assistant

iNewsTV

Feb 2018 - Apr 2018 (2 months)

Supported news production workflows, including script writing, rundown planning, voice-over recording, & coordination of live TV segments across regional programs.

Script Writing Rundown Planning Live TV Coordination Media Production Content Creation Journalism

Content Creator

BabyLoop

Jan 2018 - Jan 2018 (0 months)

Developed & produced short-form branded video content to increase engagement & product awareness on Instagram. Crafted impactful visual storytelling that emotionally connected with targeted audiences.

Content Creation Brand Content Engagement Visual Storytelling Video Production Digital Marketing