Melike Uysal
@melikeuysal
Product and Customer Journey Lead at QNB
United KingdomWhat I'm looking for
At QNB, I developed Lidy, a digital financial wellbeing platform in partnership with fintechs and retailers. I defined its product roadmap and value proposition, and coordinated go-to-market activities.
As Product & Customer Journey Lead, I delivered innovation across retail banking, digital lending, and investment products. I launched AI-based pricing strategies and developed My Credit Score for personalised customer insights.
I led digital lending growth to 90% of disbursements, with 3M+ monthly applications, and increased investment product AUM share from 10% to 45%. I also contributed to product compliance and risk management within Agile squads.
Earlier, I developed deposit products and marketing campaigns at Credit Europe Bank and supported savings product development at Finansbank. I’m based in Chester, hold a valid UK work permit, and am available immediately for opportunities in the UK financial sector.
Experience
Work history, roles, and key accomplishments
Innovation Programme Lead
QNB
Oct 2023 - Present (3 years)
Developed Lidy, a digital financial wellbeing platform in partnership with fintechs and retailers. Defined product roadmap, value proposition, and coordinated go-to-market activities.
Product & Customer Journey Lead
QNB
Sep 2019 - Oct 2024 (5 years 1 month)
Delivered product and service innovation across retail banking, digital lending, and investment products. Launched AI-based pricing strategies and led digital lending growth to 90% of disbursements.
Product & Pricing Lead
QNB
Jan 2009 - Dec 2013 (4 years 11 months)
Designed savings, structured, and gold-based deposit products. Implemented data-led pricing frameworks to improve product profitability.
Product Manager, Deposits & Marketing Campaigns
Credit Europe Bank
Jan 2006 - Dec 2009 (3 years 11 months)
Developed financial products including multi-currency accounts and mutual funds. Led marketing campaigns and digital outreach strategies across multiple retail channels.
Product Assistant, Affluent Segment
Finansbank
Jan 2003 - Dec 2006 (3 years 11 months)
Supported new savings product development and segment-specific campaigns.
Education
Degrees, certifications, and relevant coursework
Alliance Manchester Business School
Data and AI for Leaders, Data and AI
2025 - 2025
Completed Data and AI for Leaders training in 2025.
London School of Economics
MBA Essentials, Business Administration
2022 - 2022
Completed MBA Essentials training in 2022.
Stanford Graduate School of Business
The Effective Use of Power, Leadership
2018 - 2018
Completed The Effective Use of Power training in 2018.
Galatasaray University
Bachelor of Arts, International Relations
1997 - 2003
Earned a Bachelor of Arts in International Relations from Galatasaray University from 1997 to 2003.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Social media
Job categories
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