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Mekhala Joshi

@mekhalajoshi

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High-Impact Content Strategist | Driving Engagement and Brand Excellence

India

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What I'm looking for

Experienced Senior Marketing Communication Specialist known for elevating industry standards through captivating content strategies. Proven success in cultivating dedicated, high-intent user communities with informative content, achieving a remarkable 2X open rate above industry benchmarks. Proficient in orchestrating impactful content initiatives, optimizing email marketing, and leveraging on-page SEO for substantial organic traffic growth.

Experience

Senior Marketing Communications Specialist

BYJU'S

Aug 2020 - Oct 2023 (3 years 2 months)

• Recognized for Outstanding Creativity and Proactivity: Received a prestigious award for consistently showcasing creativity, proactivity, and setting new benchmarks in the field.
• Conceptualized and Executed Highly Successful Weekly Property: Conceptualized and executed “Friday Funday,” an engaging weekly educational series for 2 years, producing 192 editions (96 per cohort – LKG to 1 and Grade

Organizational Psychology

Freelance

Feb 2018 - Jul 2020 (2 years 5 months)

Areas of Work: Psychometric Assessments | Organizational Behaviour | Mental Health at the Workplace & Schools | Content Development

Successfully collaborated with a diverse clientele of over 15 clients, delivering tailored solutions and fostering positive outcomes.

Psychology Organizational Development Organizational Change Management Assessments Content Writing long form content writing Content Writer Training Content Design Creative Writing

Organizational Psychologist

Profisor

Sep 2017 - Jan 2018 (4 months)

• Conducted comprehensive research on employee engagement frameworks, capturing insights from diverse perspectives.
• Authored detailed documentation on millennial perceptions of employee engagement components, revealing generational dynamics.
• Documented startup viewpoints on employee engagement, offering insights into innovative approaches.

Psychology Organizational Development Organizational Change Management Employee Engagement Research

Psychologist

SRKay Consulting Group

Nov 2016 - Jul 2017 (8 months)

• Extensively researched psychological concepts for psychometric tools.
• Designed and documented primary psychometric tools, including interpretations and reporting styles.
• Managed platform's technical behaviour for psychometric tools through timely inputs.
• Provided consulting support by recommending interventions based on psychometric results.

Psychology Assessments

Fellow

Teach For India

May 2014 - Apr 2016 (1 year 11 months)

• Class Teacher, Grade 2-3, Little Star Primary School, Ahmedabad.
• Influenced curriculum as a Core Member of the Math Committee.
• Engaged in CSR-driven 'Technology in Education' project, embracing innovation.
• Achieved remarkable 2.6-year growth in the 2016 End Year Assessment.
• Equipped 15 teachers with resources for professional development.