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Deeksha Shanker

@deekshashanker

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Psychology and English literature graduate turned content marketer.

India

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What I'm looking for

A psychology and English literature graduate turned content marketer, my expertise lies in creative writing, content editing, and social media marketing. I have handled content development in many different industries, including sports, psychology, F&B, entertainment, healthcare, and more. Short-form or long-form; content creation is where my head is at on any given day.

With my role as Communications Manager at Human Edge, I transformed intricate scientific research into simple, actionable recommendations delivered through the Mito App. I also developed in-app content, created marketing collateral, and crafted website and social media content for lead generation campaigns.

As a Senior Writer at Atom EI, I researched and wrote articles on psychology, self-care, and mental health. I also edited content, analyzed competing brands, and developed lessons for guided meditation. At Ascend Psychology, I served as the Head of Content, overseeing content development, researching and generating blogs and explainers, and creating social media content. As the Associate Manager - Content Management at Sportz Interactive, I led a team and developed social media strategies for Pro Kabaddi and Star Sports India. Finally, as the Head of Social Media at Denary Media, I managed social media marketing, branding, and content campaigns for clients from various industries.

Experience

Communications Manager

Human Edge

Mar 2023 - Sep 2025 (2 years 6 months)

Transformed intricate scientific research into 200+ simple, actionable recommendations delivered to users via the Mito App. Developed and refined in-app content to ensure an enriching user experience. Created marketing and sales collateral including pitch decks and impactful newsletters from the CEO’s desk driving brand visibility and business growth. Crafted website and social media content for l

Senior Writer

Atom EI

May 2022 - Nov 2022 (6 months)

Researched and wrote creative, scientifically accurate articles to educate users about psychology, self-care, and mental health. Edited content created by co-writers and junior writers. Analyzed the content of competing brands and apps to identify areas of improvement for Atom's own content. Analyzed the style and tone of relevant meditation apps and mindfulness practitioners to develop and stream

Head of Content

Ascend Psychology CogniPsyTech Pvt. Ltd.

May 2021 - Feb 2022 (9 months)

Created and supervised content development including plot lines and character arcs for the in-app universe. Researched and generated scientifically accurate blogs, bite-sized explainers and related content to aid users' understanding of human behavior. Developed social media content including graphics and videos in keeping with communication strategies for app and brand promotion. Hired and mentor

Content Development

Associate Manager - Content Management

Sportz Interactive

Sep 2019 - Feb 2021 (1 year 5 months)

Led a team of 6 including writing and graphic design for Pro Kabaddi, a property of Mashal Sports (Jul 2020 - Feb 2021). Oversaw a team of 6 writers and edited/wrote social media content across several sports for Star Sports India (Sep 2019 - Jul 2020). Developed and executed engaging, data-based social media strategy to support the digital growth/television broadcast goals of both brands. Generat

Head of Social Media

Denary Media

Oct 2017 - Jul 2019 (1 year 9 months)

SMM (Social Media Marketing), branding and brand building strategy for clients from a range of industries including Sports, Healthcare, Real Estate, Retail and Hospitality. Hired and mentored new resources. Created short & long form content campaigns for use across print & digital (blogs, hoardings, digital ads). Social media advertising and community management for clients on Facebook, Twitter, Y

Social Media Marketing

Digital Marketing Executive

Silly Monks Entertainment Pvt. Ltd.

Sep 2014 - Sep 2017 (3 years)

SMM strategy and community management for a variety of clients from Real Estate, Retail, FMCG, Travel & Sports verticals across Facebook, Twitter, YouTube & Instagram. Ideated and executed short & long form content for digital use. Facebook advertising – ad creatives, budget management & audience segmentation. Wrote Hollywood content for in-house entertainment app - Silmo. Wrote and edited the com