Mehdi Khalili

Owned end-to-end CRM and marketing automation strategy across seller and buyer lifecycle programmes. Drove 50% growth in active sellers and a 30% increase in advertising spend within the first three months.

Led CRM automation strategy and campaign execution in WebEngage across onboarding, retention and churn-prevention journeys. Increased user retention by 20% through targeted multichannel automated flows.

Owned CRM and marketing automation from strategy through execution, measurement and optimisation. Improved returning-user rate by 30% through lifecycle events, trigger logic, journey maps and personalisation rules.

Developed full-funnel lifecycle campaigns across email, push and SMS. Reduced churn by 15% through behavioural triggers, targeted segmentation and journey optimisation.

Supported audience growth, campaign planning, list building and segmentation for a Canadian music label ahead of CRM automation deployment.

Managed multichannel automated campaigns across SMS, email and push, building lifecycle segments and optimising timing, copy and targeting from engagement data.

Executed Google Ads, SEO and early-stage automation workflows, and nurtured leads through multi-touch communication programmes.

Completed a Marketing Automation Program in February 2025.

Completed Google Analytics 4 (GA4) certification in June 2024.

Grade: 14.72/20

Bachelor's degree in Insurance Management from Islamic Azad University, completed in 2024.

Completed a Digital Marketing Bootcamp in May 2021.