Aida Barati

I’m a Senior Performance Marketing Specialist with over six years of experience specializing in Google Ads and performance-driven digital campaigns. I’m results-oriented and highly analytical, focused on maximizing ROI through continuous learning, testing, and data-driven optimization.

I started my career in SEO while studying Computer Science, which gave me a strong analytical foundation and a data-driven approach to marketing. That background shapes how I plan, measure, and refine campaigns to improve conversion rates across the funnel.

At TechnoLife, I analyze user behavior and funnel drop-offs to optimize the customer journey and increase website conversion rate up to 15%. I strategize and execute multi-format campaigns across YouTube, Gmail, Display, Native, Banner, and Video, while managing Google Ads campaigns (Search, Display, Performance Max, UAC) using bidding strategies aligned to revenue, margin, and CPO targets.

Previously at Snapp! and Delta, I planned, executed, and optimized Search/Display/Performance Max/UAC campaigns, built daily dashboards to track CPO and orders, and ran conversion tests using A/B testing and multivariate analysis. I’ve also delivered measurable wins—30% ROAS increase in three months, 20% CPO reduction with higher conversion rates, and improved landing page performance by 15%—while collaborating cross-functionally and ensuring accurate tracking and attribution.