Looking for a job

Mehboob Pathan

@mehboobpathan

Message

Market research intern at Magneta – Hamara Ice Cream who traced a 67%-to-38% awareness-to-trial gap to distribution.

India

Message

What I'm looking for

I'm based in Belagavi and open to relocating to Bengaluru, Pune, Mumbai, Hyderabad or abroad.

At Magneta – Hamara Ice Cream, I designed and ran a 100-consumer study, using a 25-question survey to understand ice cream purchase decisions. The findings showed 67% awareness but 38% trial, and my root-cause analysis pointed to distribution rather than the product.

I turned the research into Power BI and Tableau reports and presented six recommendations to the Director. I also visited localities to compare freezer placement and in-market presence with competitors, and developed a positioning insight from a 46% shift in purchase behaviour after consumers learned about an ingredient.

At StoryCast Media Pvt. Ltd., I handled research, reporting and regular check-ins for 3+ client accounts without a missed deliverable. I prepared weekly GA4 dashboards and written reports, checked KPIs against source numbers, and presented findings first to the founder and then to clients.

Earlier, at Move On Wheels Pvt. Ltd., I built an outreach pipeline from zero contacts and prepared weekly MIS reports. At Octopus Tech, I reviewed 1,500+ profiles daily against SLA and platform policies, and shared evidence that led to a workflow fix being adopted team-wide. I work with Excel, Power BI and Tableau, and I'm open to relocating to Bengaluru, Pune, Mumbai, Hyderabad or abroad.

Experience

Work history, roles, and key accomplishments

Sales & Marketing Intern

Magneta – Hamara Ice Cream

Mar 2026 - Jul 2026 (4 months)

Designed and conducted a 100-consumer market research study, analyzing data in Excel and building reports in Power BI and Tableau. Identified distribution as the key gap between awareness and trial, and presented recommendations to the Director.

Market Research Survey Design Data Cleaning Excel Power BI Tableau Garrett Ranking Weighted Mean Scoring Statistics Root Cause Analysis Competitor Benchmarking Event Coordination Canva Meta Business Suite AI Tools Accounts Receivable Accounts Payable General Ledger Accountant

Market Research & Client Servicing Intern

StoryCast Media Pvt. Ltd.

Feb 2024 - Mar 2024 (1 month)

Managed 3+ client accounts independently, delivering research and reporting with no missed deadlines. Created weekly GA4 dashboards and benchmarked competitors to provide positioning recommendations to senior management.

Client Servicing Market Research GA4 Dashboarding KPI Tracking Excel Pivot Tables Statistical Significance Competitor Benchmarking PowerPoint Financial Account

Business Development Intern

Move On Wheels Pvt. Ltd.

Nov 2022 - Dec 2022 (1 month)

Built the first outreach pipeline from zero contacts, conducting cold calls and follow-ups. Created weekly MIS reports and a competitive-landscape report from primary survey data to support go-to-market strategy.

Lead Generation Cold Calling Outreach MIS Reporting Excel Pivot Tables Statistical Significance Competitive Analysis Financial Reporting Accounts Receivable Accounts Payable General Ledger Accountant

Executive – Content Operations

Octopus Tech

Dec 2020 - Oct 2021 (10 months)

Reviewed over 1,500 profiles daily for eleven months, fully remote and unsupervised, ensuring strict SLA and policy compliance. Conducted root-cause analysis on a recurring error and implemented a workflow fix adopted team-wide.

Content Moderation Quality Assurance SLA Compliance Policy Compliance Root Cause Analysis Process Improvement High Volume Task Accuracy Remote Work

Education

Degrees, certifications, and relevant coursework

IBMR Business School

MBA, Marketing & Market Research

2024 - 2026

Activities and societies: Final research project: 100-respondent study on ice cream purchase decisions in Belagavi, built around a 25-question survey across 7 sections.

Pursued an MBA in Marketing and Market Research, completing a 100-respondent study on ice cream purchase decisions in Belagavi.

K.L.E. Society's College of Business Administration (Lingaraj College)

BBA, Business Analytics

2020 - 2023

Completed a BBA in Business Analytics, covering business statistics, analytics using R and Python, data mining, and analytics using Excel, Power BI, and Tableau.