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Meedup Carol

@meedup

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Motivated and creative Product Designer with 9 years experience.

Brazil

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my design skills to create impactful user experiences while collaborating with a dynamic team.

With over nine years of experience in user-centered product design, I am a motivated and creative Product Designer dedicated to enhancing user engagement through innovative design solutions. My expertise lies in leveraging both quantitative and qualitative data analysis to create intuitive products that resonate with users. I have a strong background in agile methodologies, which allows me to collaborate effectively within multidisciplinary teams to deliver exceptional results.

Throughout my career, I have held various roles, including Specialist UX/Product Designer at Ksgrande LTDA, where I focused on ideation and prototyping for digital products tailored to small and medium businesses. My recent positions as Senior Product & UX Designer at Delend and ZUP - Itaú have further honed my skills in modernizing internal systems and B2B products, utilizing cutting-edge technologies such as blockchain and big data. I am passionate about applying motivational psychology and gamification techniques to simplify complex systems, making them more accessible and user-friendly.

Experience

Work history, roles, and key accomplishments

Current

Specialist UX/Product Designer Lead

Current

Ksgrande LTDA

Jan 2017 - Dec 2025 (8 years 11 months)

Focused on ideation, prototyping, and continuous improvement of digital products for small and medium businesses. Worked in projects such as specialized e-commerce, AI analysis tools and facial recognition services.

Agile Methodologies Prototyping Digital Product Improvement User Behavior Analysis

Lead Product and UX Designer

Delend

Dec 2022 - Dec 2023 (1 year)

Innovated and modernized internal systems and B2B products for Rede OP/Serasa Credit Bureau using user-centered design strategies, blockchain, and big data.

User Centered Design Blockchain Big Data

Senior Product & UX Designer

ZUP - Itaú

Jan 2022 - Jan 2023 (1 year)

Led design projects for Itaú Private Banking, enhancing and modernizing internal systems and applications for physical branches.

UX Design Internal Systems IT Modernization

Product & UX Designer

EQUIFAX - Boa Vista

Jan 2020 - Jan 2021 (1 year)

Developed B2B digital products focusing on e-commerce, onboarding, and SAAS solutions.

Onboarding User Experience Design

UX Designer

QUOD

Jun 2019 - Apr 2020 (10 months)

Designed B2B and B2C digital products and branding initiatives to optimize user experience.

B2B B2C User Experience Product Design

UX Designer

Ever Produção Digital

Jan 2018 - Jan 2019 (11 months)

Worked on mobile and web apps for clients including GERA, Coty, Monange, Costa Boutique, and Motorola.

Mobile App Design Web App Design User Experience Design

Graphic Designer & Beginner UX Designer

Freelancer

Jan 2015 - Jan 2017 (2 years)

Provided graphic design and beginner UX design services for multiple small-scale freelance contracts.

Graphic Design UX Design Freelancing Client Management

Digital Publishing Designer

NextPage Sistemas de Gestão de Conteúdo

Mar 2014 - May 2014 (2 months)

Involved in the digital publishing of magazines, books, and interactive materials for iPad and Android.

Digital Publishing Interactive Design Content Management

Education

Degrees, certifications, and relevant coursework

RMIT: Royal Melbourne Institute of Technology

Bachelor Studies in Graphic Design and Animation, Graphic Design

2014 - 2015

Grade: 3.6 - High Distinction

Participated in an exchange program focusing on Graphic Design and Animation. Gained international exposure and enhanced design skills through collaborative projects.

Universidade Presbiteriana Mackenzie

Bachelor of Graphic Design and Visual Production, Graphic Design

2011 - 2015

Completed a Bachelor's degree in Graphic Design and Visual Production, focusing on visual communication and design principles. Developed skills in creating engaging visual content and understanding user experience.