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May Nel

@maynel

Copywriter and proofreader at CBR Marketing, writing for Sorbet’s Oh My Gel campaign and CUBBI’s Pre-owned. Redefined. OOH rollout.

South Africa

Message

At CBR Marketing, I proofread, fact-check, and refine marketing materials for clients including Sorbet, Burchmore’s, Bidvest/Bidvest McCarthy, DEKRA, and Cubbi. I also wrote copy for Sorbet’s Oh My Gel campaign and CUBBI’s Pre-owned. Redefined. OOH rollout.

At Capital Legacy, I created marketing copy for web, email, social media, print, and presentations. I also translated client-facing copy between English and Afrikaans and developed educational content about wills, estates, trusts, and related products.

At Lowveld Media and Plaas Media, I edited and translated print and digital publications, wrote headlines and teasers, and reviewed layouts using Adobe software. My work included scientific and technical agricultural content, while at Lowveld Media I also managed and published digital content using WordPress, Facebook, and Twitter.

As a freelance copywriter, editor, and translator, I create and refine content to meet client goals and brand voice. Notable projects include editing Dungeons & Dragons’ Naturalist’s Guide to Eberron and a self-published book titled Dad, as well as creating content for iLEAD et al.

Experience

Work history, roles, and key accomplishments

Current

Proofreader / Quality Assurance / Copywriter

Current

CBR Marketing

Oct 2024 - Present (2 years 1 month)

Proofread, fact-check, and perform quality assurance on marketing materials for high-profile clients. Rework copy to improve clarity and brand alignment, and collaborate with design and client service teams.

Proofreading Fact Checking Quality Assurance Copywriting Brand Alignment Collaboration

Current

Freelance Copywriting / Editing / Translating

Current

Self Employed

Sep 2019 - Present (7 years 2 months)

Oversaw language use and grammar for client content, verified sources, and translated between Afrikaans and English. Created blog articles and promotional content to enhance brand visibility.

Copywriting Editing Translation Fact Checking Content Creation

Proofreader / Translator / Sub-editor

Lowveld Media

Jun 2024 - Sep 2024 (3 months)

Edited and proofread print and digital content for Get It Lowveld and Innibos festival publications. Translated content between English and Afrikaans and ensured compliance with the South African Press Code.

Proofreading Translation Subediting Fact Checking South African Press Code

Copywriter

Capital Legacy

Mar 2023 - Feb 2024 (11 months)

Created engaging copy for marketing materials including website content, email campaigns, and social media posts. Translated content between English and Afrikaans and compiled educational material on wills and estates.

Copywriting Translation Content Creation B2B Marketing B2C Marketing Fact Checking

Proofreader / Translator / Sub-editor

Plaas Media

Jan 2021 - Feb 2023 (2 years 1 month)

Sub-edited, proofread, and translated scientific agricultural content for print and digital platforms. Reviewed magazine layouts using Adobe software and wrote marketing letters for campaigns.

Proofreading Translation Subediting Adobe Software Quality Control

Proofreader / Translator / Sub-editor / Content Creator

Lowveld Media

Oct 2012 - Dec 2020 (8 years 2 months)

Edited and proofread content for various publications, managed digital content on WordPress and social media, and translated between English and Afrikaans. Wrote features and headlines for diverse audiences.

Proofreading Translation Subediting Content Creation WordPress Social Media