Open to opportunities

Mayara Scalon

@mayarascalon

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Brazilian marketing professional specializing in brand building and digital strategies.

Netherlands

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What I'm looking for

I am looking for a role that fosters creativity and allows for impactful brand strategies.

I am a Brazilian marketing professional with a decade of experience in the business world, currently living in the Netherlands. My expertise lies in sales, the digital landscape, and brand building. I have a proven track record of creating chatbots, developing personas, and crafting comprehensive business plans that drive growth and engagement.

In my most recent role as a Marketing Coordinator at Grupo Jângal PubGarden, I managed marketing efforts for four brands, leading initiatives that included creating chatbots, developing strategies for brand awareness, and planning events that significantly boosted our visibility. My experience as a Co-Founder of Vidotti Scalon Branding & Design allowed me to hone my skills in crafting unique brand identities and detailed business plans, all while navigating the challenges posed by the pandemic.

Experience

Work history, roles, and key accomplishments

Marketing Coordinator

Grupo Jângal PubGarden

Jan 2022 - Jan 2023 (1 year)

Managed marketing for four brands, created chatbots, led team meetings, developed brand strategies, and improved customer service. Planned events and partnerships with influencers to enhance brand visibility.

Marketing Management Chatbot Development Team Leadership Brand Strategy Customer Service Event Planning Brand Partnerships Trello Blip Bot

Co-Founder

Vidotti Scalon Branding & Design

Aug 2020 - Aug 2021 (1 year)

Founded a brand creation studio offering unique brand identities, advertising services, and business plans. Collaborated on landing pages and social media content.

Brand Identity Advertising Business Planning Trello HubSpot

Advertising Service

Onex Soluções

Jan 2020 - Jan 2021 (1 year)

Worked in a healthcare-focused marketing agency, managing client briefs, crafting social media content, and ensuring artwork and text harmony.

Client Management Social Media Strategy Content Creation Trello Google Drive Pipedrive

Co-Founder

Cine Goiânia

Oct 2016 - Jan 2018 (1 year 3 months)

Created a website for movie listings and blogs, managed social media, captured events, and trained writers to enhance content quality.

Social Media Content Creation Team Management Trello Google Drive

Marketing Assistant

Curta Mais & Curta Mais Por Menos

Jan 2016 - Feb 2016 (1 month)

Provided customer service, managed social media, created website content, and coordinated concerts featuring popular Brazilian artists.

Customer Service Social Media Management Content Creation Event Coordination MLabs Google Analytics Microsoft Office

Intern - Commercial Manager

Americanas S.A.

Mar 2013 - Jan 2014 (10 months)

Gained experience in various store operations, participated in inventory management, and developed communication strategies for product displays.

Inventory Management Communication Strategy Cash Desk Management

Education

Degrees, certifications, and relevant coursework

Promove

Bachelor's Degree, Marketing

Activities and societies: Participated in various marketing projects and developed strategies for brand growth.

Bachelor's Degree in Marketing, focusing on brand strategy, growth hacking for content marketing, and content strategy. Developed skills in planning, organization, creativity, and humanized service.