Open to opportunities

Mayank Tripathi

@mayanktripathi2

Message

I lead research-led brand and creative strategy teams that solve marketing problems and win pitches.

India

Message

What I'm looking for

I’m looking to solve marketing problems creatively through research-led brand and creative strategy, while building teams, winning pitches, and teaching practical marketing frameworks forward.

At Lyxel & Flamingo, I grew from Senior Copywriter to Group Head, leading 8 copywriters and 4 designers across creative strategy, team-building, and business development. I’ve helped win new pitches and shipped 10,000+ marketing assets for brands including Cipla, Realme, VIVO, India Gate, Medanta Hospitals, Sleepwell, and abCoffee.

Previously, I led Twitter strategy and communications for Invest India at To The New. I work from the job a brand needs to do in consumers’ lives, using frameworks including Jobs To Be Done, Brand Pyramid, Brand Positioning, and Brand Key—and I teach those frameworks forward.

Experience

Work history, roles, and key accomplishments

Current

Group Head

Current

Lyxel & Flamingo

Feb 2020 - Present (6 years 6 months)

Led a team of 8 copywriters and 4 designers, supporting business development by winning new pitches for brand and creative strategy. Wrote brand and product stories for clients including Cipla, Spectra, Blackberrys, Realme, VIVO, India Gate, HIPPO Homes, Sleepwell, TopChop, Medanta Hospitals, Lotto, and abCoffee, shipping over 10,000 marketing assets.

Brand Strategy Creative Strategy Script Writing Content Creation Go To Market Branding Team Building Performance Marketing

Marketing Executive

To The New

Jan 2019 - Jan 2020 (1 year)

Served as single point of contact for Invest India, leading a team of four content marketers on Twitter strategy and communications for the Government of India's flagship investment-promotion initiative.

Content Marketing Social Media Strategy Team Leadership