Looking for a job

Maya El-Mousssaoui

@mayael-mousssaoui

Message

I build multi-market communications campaigns that drive cultural relevance and commercial impact.

United Kingdom

Message

What I'm looking for

I'm looking to bring my communications and multi-market campaign experience to a high-growth consumer brand, shaping campaigns, partnerships, and brand moments that build cultural relevance and commercial impact.

At Universal McCann, I develop strategic communications plans for Aramco, optimising channel budgets across a $60M annual spend. I manage multi-market campaigns across more than 10 countries in APAC and the USA, delivering accurate localisation and 100% on-time launches.

I direct sports sponsorship activations across Formula 1, ICC, and the FIFA World Cup, connecting online and offline channels to increase brand exposure and engagement. I also lead China market campaigns, with a focus on influencer activity, and use weekly performance reporting to inform optimisation and forecasting.

Previously at Goodstuff Communications, I turned client briefs into integrated media plans and post-campaign insights using AdIntel, TGI, Brandwatch, and Mediatel. I bring analytical rigour, cultural fluency shaped by life between London and Lebanon, and a strong instinct for what connects with audiences.

Experience

Work history, roles, and key accomplishments

Current

Communications Planner

Current

Universal McCann

Apr 2024 - Present (2 years 5 months)

Developed strategic communication plans for Aramco, optimizing a $60M yearly budget across channels. Managed multi-market campaigns across 10+ countries, achieving 100% on-time launches and directing sports sponsorship activations.

Media Planning Campaign Execution Localization Sports Sponsorship performance reporting Influencer Marketing Stakeholder Management