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Donnelyn Espadilla

@donnelynespadilla

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Social Media Manager and Strategist with a Marketing Degree and 5+ years of Experience

Philippines

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What I'm looking for

I seek a role as a Social Media Manager & Strategist where I can apply my marketing background and 5+ years of freelance experience to lead campaigns that drive measurable engagement and conversions. I'm looking for a collaborative environment that values creative strategy and offers ownership from ideation to analysis.

I am a Business Administration graduate with a degree in Marketing and hands-on experience in social media management, content creation, and graphic design. I lead content planning, paid and organic campaigns, and small team coordination to drive engagement and conversions.

In my recent role as a Social Media Manager and Strategist, I developed marketing funnels, managed content calendars for Facebook and Instagram, executed paid social campaigns, and analyzed performance data to optimize results. I also produce visual assets and manage UGC and influencer outreach to expand brand visibility.

As a freelancer I create UGC and graphic design deliverables using Canva, Figma, and CapCut, meeting tight deadlines and aligning work with client goals; I hold certifications in Digital Marketing (HubSpot) and Graphic Design Essentials (Canva).

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Trabahadoor

Jul 2025 - Present (6 months)

Spearheaded social media strategies and content calendars for Facebook and Instagram, integrating organic and paid campaigns to boost engagement and conversions while directing a small marketing team.

Social Media Strategy Paid Social Social Analytics Graphic Design Campaign Optimization

Current

UGC Creator

Current

Freelance

May 2023 - Present (2 years 8 months)

Created brand-aligned user-generated content and applied SEO strategies to increase online visibility and engagement for client campaigns.

Content Strategy Video Editing

Current

Graphic Designer

Current

Freelance

Feb 2021 - Present (4 years 11 months)

Delivered digital designs for social media and marketing materials using Canva, Figma, and CapCut, managing multiple projects and meeting tight deadlines.

Canva Figma Capcut Visual Design Project Management Branding Time Management

Collections Intern

Enagic Philippines

Nov 2024 - Mar 2025 (4 months)

Prepared SOAs and TOPs, verified payments, and managed client communications to improve collections timelines and maintain accurate payment records.

Accounts Receivable Billing Client Communication Document Management Record keeping MS Excel

Education

Degrees, certifications, and relevant coursework

Saint Paul School of Professional Studies

Bachelor of Science, Marketing Management

2021 - 2025

Completed a Bachelor of Science in Marketing Management with coursework and projects focused on digital marketing, content creation, and graphic design.