I seek a role as a Social Media Manager & Strategist where I can apply my marketing background and 5+ years of freelance experience to lead campaigns that drive measurable engagement and conversions. I'm looking for a collaborative environment that values creative strategy and offers ownership from ideation to analysis.
Donnelyn Espadilla
@donnelynespadilla
Social Media Manager and Strategist with a Marketing Degree and 5+ years of Experience
What I'm looking for
I am a Business Administration graduate with a degree in Marketing and hands-on experience in social media management, content creation, and graphic design. I lead content planning, paid and organic campaigns, and small team coordination to drive engagement and conversions.
In my recent role as a Social Media Manager and Strategist, I developed marketing funnels, managed content calendars for Facebook and Instagram, executed paid social campaigns, and analyzed performance data to optimize results. I also produce visual assets and manage UGC and influencer outreach to expand brand visibility.
As a freelancer I create UGC and graphic design deliverables using Canva, Figma, and CapCut, meeting tight deadlines and aligning work with client goals; I hold certifications in Digital Marketing (HubSpot) and Graphic Design Essentials (Canva).
Experience
Work history, roles, and key accomplishments
Social Media Manager
Trabahadoor
Jul 2025 - Present (6 months)
Spearheaded social media strategies and content calendars for Facebook and Instagram, integrating organic and paid campaigns to boost engagement and conversions while directing a small marketing team.
UGC Creator
Freelance
May 2023 - Present (2 years 8 months)
Created brand-aligned user-generated content and applied SEO strategies to increase online visibility and engagement for client campaigns.
Graphic Designer
Freelance
Feb 2021 - Present (4 years 11 months)
Delivered digital designs for social media and marketing materials using Canva, Figma, and CapCut, managing multiple projects and meeting tight deadlines.
Collections Intern
Enagic Philippines
Nov 2024 - Mar 2025 (4 months)
Prepared SOAs and TOPs, verified payments, and managed client communications to improve collections timelines and maintain accurate payment records.
Education
Degrees, certifications, and relevant coursework
Saint Paul School of Professional Studies
Bachelor of Science, Marketing Management
2021 - 2025
Completed a Bachelor of Science in Marketing Management with coursework and projects focused on digital marketing, content creation, and graphic design.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
bio.site/donnespadillaPortfolio
donnelynkate.my.canva.site/donnelynSocial media
Job categories
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