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Maxwell Nottonson

@max-nottonson

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PMP-Certified project manager, community and relationship builder, customer researcher.

United States

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What I'm looking for

Looking for a role in operations, project mgmt, product development, or product marketing, ideally consumer-facing, and with genuine opportunity to make an impact.

PMP-Certified Project Manager with a strong background in leading cross-functional product development operations. Skilled in collaborating with R&D, procurement, design, marketing, and quality teams to develop and commercialize innovative products adored by consumers.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing & Partnerships Manager

Current

Gantri

Mar 2021 - Present (4 years 2 months)

Designed and launched an influencer marketing strategy, achieving over 1MM+ monthly reach. Managed a $250k budget to drive a 50% increase in brand awareness. Grew a community of product designers and led annual product education workshops.

Influencer Marketing Campaign Management Budget Management Community Building Social Media Strategy Brand Awareness Negotiation Event Planning Content Creation Analytics

Current

Product Development + Project Manager

Current

Gantri

Mar 2021 - Present (4 years 2 months)

Spearheaded 7 cross-functional product launches, increasing catalog size by 50% and annual revenue by 20%. Liaised with global manufacturing partners, enhancing customization options and conversion rates. Developed product lifecycle strategies, improving catalog effectiveness by 20% and production efficiency by 30%. Conducted research to inform go-to-market strategies.

Project Management Product Development Go To Market Strategy Product Positioning Asana Figma Slack Miro

Founder, Head of Product

Welbee

Apr 2020 - Apr 2022 (2 years)

Led the development and launch of a wellness subscription product, collaborating on a 5+ iteration cycle. Defined go-to-market strategy, resulting in a significant increase in organic social media engagement and customer retention.

Product Development Go To Market Strategy Customer Segmentation Content Creation User Feedback Team Collaboration Market Research Customer Retention

Content Creator, Wellness Coach

MaxNottFit LLC

Jun 2017 - Feb 2022 (4 years 8 months)

Designed and launched digital wellness products, achieving positive ROI. Grew social media audience from 0 to 80k through targeted content strategies, enhancing engagement in fitness and wellness markets.