Open to opportunities

Maureen Wachera

@maureenwachera

Marketing and sales professional transitioning into inbound marketing, focused on lead generation, SEO, and conversion-driven content.

Kenya

Message

What I'm looking for

I’m looking to grow in inbound marketing where I can strengthen lead generation and SEO, apply market research and performance analytics, and build conversion-focused content systems with a team that values continuous improvement.

I’m a results-driven marketing and sales professional transitioning into inbound marketing. I’ve built a track record of generating leads, evaluating customer needs, and creating compelling presentations that drive conversions.

I combine strong analytical skills from surveying, data collection, and performance reporting with the ability to craft conversion-focused narratives. In my roles, I conducted continuous market research, tailored promotional content to align with search intent, and maintained client records to track the customer journey from inquiry to conversion.

I’m eager to leverage my expertise in market research, lead generation, and customer engagement to scale content-driven marketing systems. I have a solid foundation in SEO principles and I’m ready to use tools like GA4, SEMrush, and Ahrefs to drive organic growth while continually improving performance through analytics.

Experience

Work history, roles, and key accomplishments

Survey Sales Representative

Measurement Systems Limited

Mar 2019 - Dec 2020 (1 year 9 months)

Consistently met and exceeded sales goals by executing targeted outreach and nurturing inbound leads through educational product presentations. Produced weekly and monthly analytical reports on acquisition metrics and promotion performance, and served as the primary point of contact for customer product, pricing, and availability queries.

Product Presentations Sales Goals Customer Support Performance Analytics

Sales & Marketing Executive

Nariana Enterprises Limited

Jan 2020 - Jul 2020 (6 months)

Developed and delivered persuasive sales presentations that communicated product value and drove lead conversions. Conducted market research to tailor promotional content and pricing, and maintained client records to track the customer journey to conversion.

Sales Presentations Lead Generation Market Research Pricing Strategy

Data Collector & Cadastral Mapper

Kenya Power and Lighting Company (KPLC)

Mar 2015 - Aug 2015 (5 months)

Collected accurate spatial and attribute data for cadastral mapping, demonstrating strong analytical capability and attention to detail. Ensured data quality through careful handling of technical survey records and attributes.

Data Quality Attention To Detail

Sales Executive

OPPO Phone Company

Actively sought new sales opportunities and generated leads through networking, social media marketing, and community engagement. Conducted market research to identify selling possibilities and optimized promotional activities and product displays to attract and convert foot traffic.

Lead Generation Networking Social Media Marketing Community Engagement Market Research Promotional Activities