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Matt Bartell

@mattbartell

Data Analyst at VML, turning social media, customer communication, and website metrics into reporting and dashboards.

At VML, I developed and maintained reporting on social media, direct customer communication, and website metrics. I retrieved, organized, cleaned, and maintained metrics databases, then found actionable insights and presented them through reporting and dashboards.

At Detroit News & Free Press, I used SQL, MS Access, and Excel for subscription, distribution, and address reporting, and provided quarterly Alliance of Audited Media audits for more than 15 newspapers. Earlier, at Detroit Free Press, I supported Detroit Marathon participants, volunteers, and spectators and helped author customer service email templates.

Experience

Work history, roles, and key accomplishments

Data Analyst

VML

Jan 2021 - Jan 2026 (5 years)

Developed and maintained reporting focusing on social media, direct customer communication, and website metrics. Retrieved, organized, cleaned, and maintained databases of metrics, and constructed and presented reporting and dashboards for internal and external stakeholders.

SQL Adobe Analytics Snowflake Tableau Sprouts Sprinklr Brandwatch Infergy Microsoft Office

Data Analyst

Detroit News & Free Press

Jan 2015 - Jan 2020 (5 years)

Performed weekly, monthly, and quarterly reporting using SQL, MS Access, and Excel, focusing on subscription trends, distribution, and address info. Provided quarterly audits for the Alliance of Audited Media for more than 15 newspapers and improved reporting efficiency and processes.

SQL MS Access Excel Microsoft Office

Customer Service and Social Media

Detroit Free Press

Jan 2012 - Jan 2015 (3 years)

Provided registration support and general problem-solving for participants, volunteers, and spectators for the 2012, 2013, and 2014 Detroit Marathon using email, phone, Facebook, and Twitter. Helped author the Customer Service Department's email templates to ensure consistency and improve productivity and professionalism.

Customer Service Social Media Email Phone Facebook Twitter