At HeyOtters Digital Mental Health, I took a digital mental-health product from concept to market validation, with 50+ pilot users and 15 B2B pilots. I led discovery through 20+ user interviews and shaped the MVP around the needs of international young professionals.
I directed the product vision, strategy and roadmap, and worked with a cross-functional team of 15 across engineering, design and psychology. We built safety, trust and health-data privacy into the product experience.
At Xara GmbH, I led the repositioning from a design tool to a communication platform, expanding it to five new segments. The work drove +85% target-segment sign-ups and a 44% conversion lift.
As an independent consultant, I’ve advised 40+ clients on positioning, value propositions and go-to-market. I use AI for research synthesis and rapid prototyping, and turn user insights into prioritised roadmaps.
Germany