Jiaxin Liu
@jiaxiliu
Senior product manager leading end-to-end digital identity and analytics roadmaps for regulated, multi-market mobility.
GermanyWhat I'm looking for
I’m a product leader with 9+ years delivering end-to-end digital products across digital identity, data, and regulated environments (mobility and financial services). I own roadmaps from discovery and prioritisation through engineering partnership, go-to-market, and value realisation.
At Volkswagen Financial Services AG, I lead customer-facing digital identity products across multiple markets. I built scalable identity capabilities (scaled coverage from 10 to 40 use cases), reduced duplicated implementation effort by 3×, and improved launch execution—cutting activation lead time from 12 to 4 weeks and launch blockers by 50%.
I also define measurable success using OKRs and KPI reporting (activation rate, MAU, completion rate, error rate) to prove post-launch value and align senior stakeholders. Earlier, I shaped digital/data strategy as a Senior Consultant (ROI-based prioritisation, GDPR/IT security assessments) and drove digital workplace adoption as a Digital Change Consultant.
Experience
Work history, roles, and key accomplishments
Senior Product Manager
Volkswagen Financial Services AG
Aug 2022 - Present (3 years 10 months)
End-to-end ownership of customer-facing digital identity products across multiple markets. Partnered with engineering, legal, marketing, and sales to define roadmap, drive prioritisation, and realise measurable business value.
Services-focused role shaping digital and data strategy for enterprise clients across financial services, retail, and public sector. Strong parallel to discovery, delivery, and adoption challenges in ad tech.
Digital Change Consultant
Noveldo GmbH
Dec 2017 - Jul 2019 (1 year 7 months)
Rolled out a digital workplace platform to 1,200+ users across 4 countries; drove adoption from 5% to 20% through structured go-to-market and stakeholder engagement.
▪ Built a measurable adoption feedback loop (active users, engagement depth, task completion) that improved user satisfaction from 3 to 4 stars, demonstrating outcome-driven delivery beyond launch.
Supported an innovation management internship and a digital customer communication chatbot project, gaining early exposure to product discovery and iterative release cycles.
Education
Degrees, certifications, and relevant coursework
Ludwig Maximilian University of Munich
Master of Management, Business Administration (Strategy & Entrepreneurship)
2014 - 2017
Master’s study focused on business strategy, entrepreneurship, and organisational management.
Guangdong University of Foreign Studies
Bachelor of Business English, International Business & Economics
2010 - 2014
Bachelor’s degree in Business English with coursework in international business law, international trade, and economics.
Availability
Location
Germany
ChinaJob categories
Skills
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