Matilda Odukaya
@matildaodukaya
Creative Director focused on storytelling, visual strategy, and high-quality broadcast and digital content.
What I'm looking for
I am a Creative Director passionate about telling meaningful stories and bringing ideas to life through strong visuals and strategic content direction. I lead creative teams and shape branding for broadcast and digital campaigns with a focus on audience resonance.
At TV3 (Media General) I oversaw post-production and video production, ensuring broadcast standards and quality control while launching promo campaigns that boosted engagement. I streamlined workflows and improved team collaboration to reduce production time without compromising quality.
I co-founded Brako’s Inclusive Hearts Foundation and lead volunteer-driven feeding and fundraising initiatives to support underserved communities, demonstrating commitment to social impact and community development. I also produced an educational film addressing verbal sexual harassment, managing concept, production, and distribution.
My strengths include strong communication, imaginative but detail-oriented creative direction, and proficiency in digital media management and Adobe Creative Suite. I seek roles where I can combine creative leadership with meaningful social impact.
Experience
Work history, roles, and key accomplishments
Creative Director
Media General (TV3 Ghana)
Oct 2024 - Present (1 year 8 months)
Led creative direction for TV3 broadcasts and digital campaigns, designing promo campaigns that boosted audience engagement and streamlining workflows to reduce production time while maintaining broadcast standards.
Co-Founder
Brako’s Inclusive Hearts Foundation
Jan 2023 - Present (3 years 5 months)
Co-founded and led volunteer teams to organize feeding programs and fundraising initiatives supporting homeless and underserved communities.
Graphic Designer
Second Chance TV
Sep 2020 - Feb 2023 (2 years 5 months)
Designed and executed social media graphics and branding strategies that drove a 50% increase in follower engagement and a 10% rise in click-through rates, and contributed to 15% growth in brand recognition.
Education
Degrees, certifications, and relevant coursework
Kwame Nkrumah University of Science and Technology
Bachelor of Arts, Communication Design
2022 - 2025
Grade: 3.0
Activities and societies: Created and produced an educational film addressing verbal sexual harassment at KNUST; involved in student graphic arts association leadership (GASA).
Pursued a Bachelor of Arts in Communication Design, completing coursework and producing an educational film on verbal sexual harassment as a capstone project.
Availability
Location
Authorized to work in
Job categories
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