Open to opportunities

Matilda Odukaya

@matildaodukaya

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Creative Director focused on storytelling, visual strategy, and high-quality broadcast and digital content.

Ghana

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What I'm looking for

I seek creative leadership roles where I can direct storytelling and visual strategy, lead collaborative teams, and deliver high-quality broadcast and digital content with social impact.

I am a Creative Director passionate about telling meaningful stories and bringing ideas to life through strong visuals and strategic content direction. I lead creative teams and shape branding for broadcast and digital campaigns with a focus on audience resonance.

At TV3 (Media General) I oversaw post-production and video production, ensuring broadcast standards and quality control while launching promo campaigns that boosted engagement. I streamlined workflows and improved team collaboration to reduce production time without compromising quality.

I co-founded Brako’s Inclusive Hearts Foundation and lead volunteer-driven feeding and fundraising initiatives to support underserved communities, demonstrating commitment to social impact and community development. I also produced an educational film addressing verbal sexual harassment, managing concept, production, and distribution.

My strengths include strong communication, imaginative but detail-oriented creative direction, and proficiency in digital media management and Adobe Creative Suite. I seek roles where I can combine creative leadership with meaningful social impact.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Media General (TV3 Ghana)

Oct 2024 - Present (1 year 3 months)

Led creative direction for TV3 broadcasts and digital campaigns, designing promo campaigns that boosted audience engagement and streamlining workflows to reduce production time while maintaining broadcast standards.

Creative Direction Video Production Adobe Creative Suite Broadcast Quality Control Digital Media Management Team Leadership

Current

Co-Founder

Current

Brako’s Inclusive Hearts Foundation

Jan 2023 - Present (3 years)

Co-founded and led volunteer teams to organize feeding programs and fundraising initiatives supporting homeless and underserved communities.

Nonprofit Leadership Fundraising Volunteer coordination Program Management Community Outreach Event Planning Stakeholder Engagement

Graphic Designer

Second Chance TV

Sep 2020 - Feb 2023 (2 years 5 months)

Designed and executed social media graphics and branding strategies that drove a 50% increase in follower engagement and a 10% rise in click-through rates, and contributed to 15% growth in brand recognition.

Graphic Design Branding Adobe Creative Suite Visual Design Content Creation

Education

Degrees, certifications, and relevant coursework

Kwame Nkrumah University of Science and Technology

Bachelor of Arts, Communication Design

2022 - 2025

Grade: 3.0

Activities and societies: Created and produced an educational film addressing verbal sexual harassment at KNUST; involved in student graphic arts association leadership (GASA).

Pursued a Bachelor of Arts in Communication Design, completing coursework and producing an educational film on verbal sexual harassment as a capstone project.