Mathias Fragoso

At my stealth startup, I’m co-founder and CPO/CMO of a pre-launch consumer app for iOS and Android. I own product strategy, UI/UX, and the roadmap, and write the specs our developer builds from.

I broke v1 into epics, user stories, and testable acceptance criteria, then sequenced four releases using RICE, dependencies, and team capacity. I also built the revenue model, set phase-specific KPIs, and gated paid acquisition on retention and conversion thresholds.

At Immersiv Element, I owned the product side of Immersiv Booth, a generative-AI photobooth launched in October 2026. I developed its idea, specs, user journey, and interface; the founder built it from my specs. It achieved 95% portrait likeness, generated about 20 images in 6 seconds, and had two successful events in its first month.

At Novembre, I took 20+ commercial projects for global brands including PUMA, ASICS, Lidl, and Carte Bancaire from ideation to delivery, meeting all milestones on time. I also co-created the Université Paris Cité digital campaign, which won Bronze at the 2024 Nuit des Rois awards.