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Matheus Ricardo de Avila

@matheusricardodeavila

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I am a Digital Marketing specialist in SEO, SEM & metaverse strategies and master's in Business.

Portugal

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What I'm looking for

I'm seeking a role to utilize my Digital Marketing expertise, with a focus on SEO, SEM, and metaverse strategies. I value continuous learning, innovation, and collaboration. I aim to enhance brand visibility, drive online prominence, and contribute to strategic decision-making. An environment that fosters growth and recognizes the importance of data-driven insights aligns with my aspirations.

I am a Digital Marketing maestro with a distinct specialization in SEO, SEM, and data-driven strategies. Starting my journey as a Marketing Analyst, I honed my skills in digital channel management, ensuring brands shine brightly on platforms like Facebook, Instagram, and LinkedIn. During my job at SICON, I focused on brand enhancement and strategic planning, utilizing analytical frameworks such as 5W2H and SWOT. As a freelancer, I've demonstrated over 3 years of acumen in social media strategy, content creation, and data analysis with tools like SemRush and Google Analytics. My academic pursuits at Universidade Federal de Santa Maria and Universidade do Porto have not only earned me the prestigious CAPES scholarship but have also deepened my understanding of organizational theory and the dynamic field of metaverse marketing.

Experience

Current

DIGITAL MARKETING

Current

Freelance

Jan 2020 - Present (4 years 4 months)

With over 3 years in Social Media Strategy, I excel in content optimization. Leveraging SEO & SEM, I heighten online visibility, utilizing tools like SemRush and Google Analytics for keen data insights. My dedication lies in direct client communication, tailored content with an SEO focus, and a relentless drive to stay updated in digital marketing.

SEO SEM Digital Marketing Strategy Digital Marketing Marketing Analysis Marketing Analytics Data Analysis

MARKETING INTERN

SICON

Jul 2021 - Feb 2022 (7 months)

At SICON, I focused on brand enhancement and client acquisition, using SEO & SEM to boost online presence. I conducted in-depth market research, optimized social media profiles, and crafted strategic plans using 5W2H & SWOT. My oversight of ad campaigns emphasized rigorous metric analysis, particularly ROI, CPC, and ROAS.

Digital Marketing B2B Marketing B2C Marketing Paid Marketing Social Media Social Media Marketing

MARKETING ANALYST

SICON

Feb 2022 - Apr 2022 (2 months)

As a marketing analyst, I honed skills in Data Analysis & Digital Marketing. I boosted brand presence across Facebook, Instagram, & LinkedIn, and leveraged SEO & SEM for optimal online visibility. My metric-driven approach, utilizing ROI, CPC, and ROAS, ensured effective advertising. Through advanced analytics tools, I offered deep insights and greatly influenced strategic decisions

SEO SEM Digital Marketing Digital Marketing Strategy Google Ads