Matheus Carvalho
@mathecarval
Senior copywriter combining ad copy craft with brand analysis mainly for sportsbetting companies but also for fintechs, industries, tech and retail.
What I'm looking for
I’ve been working as a copywriter for 8 years, starting with copywriting and expanding into brand analysis—mixing my copywriting experience with marketing knowledge.
Three years ago I moved out of advertising agencies to work inside a sportsbetting company (MRJACK.BET), where I create disruptive ideas for social media and brand experience alongside brand influencers and partners.
Right now at KTO, I’m the main copywriter for the brand and I coordinate the agencies while continuing to develop concepts with influencers and partners.
Experience
Work history, roles, and key accomplishments
Redator III
Kto - Apollo Operations Ltda.
Jan 2024 - Present (2 years 7 months)
Working as the main copywriter of the brand, creating disruptive ideas to develop with brand influencers and partners, and coordinating agencies.
Redator III
Mrjack.Bet
Jan 2023 - Dec 2024 (1 year 11 months)
Worked with social media and brand experience, creating disruptive ideas to develop with brand influencers and partners.
Redator II
Escala Comunicação & Marketing Ltda.
Jan 2021 - Dec 2023 (2 years 11 months)
Worked as Redator II for clients including State Rio Grande do Sul Bank (Banrisul), STIHL, and Braskem.
Redator II
W3haus Comunicação Interativa Ltda.
Jan 2020 - Dec 2021 (1 year 11 months)
Worked as Redator II for client Tramontina.
Senior Copywriter
Escala Comunicação & Marketing Ltda.
Jan 2019 - Dec 2020 (1 year 11 months)
Worked as Redator I for clients including Umbro, Colcci, State Rio Grande do Sul Government, STIHL, and LS Tractor.
Education
Degrees, certifications, and relevant coursework
Pontifícia Universidade Católica do Rio Grande do Sul
Bachelor of Arts, Social Communication - Advertising and Propaganda
2016 - 2022
Bachelor's degree in Social Communication - Advertising and Propaganda from Pontifícia Universidade Católica do Rio Grande do Sul from 2016 to 2022.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
mathecarval.comSalary expectations
Social media
Job categories
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