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Matheus CarvalhoMC
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Matheus Carvalho

@mathecarval

Senior copywriter combining ad copy craft with brand analysis mainly for sportsbetting companies but also for fintechs, industries, tech and retail.

Brazil
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What I'm looking for

I’m looking to keep building disruptive copy and brand experience in-house—creating work with brand influencers and partners, and coordinating agencies while growing in brand analysis.

I’ve been working as a copywriter for 8 years, starting with copywriting and expanding into brand analysis—mixing my copywriting experience with marketing knowledge.

Three years ago I moved out of advertising agencies to work inside a sportsbetting company (MRJACK.BET), where I create disruptive ideas for social media and brand experience alongside brand influencers and partners.

Right now at KTO, I’m the main copywriter for the brand and I coordinate the agencies while continuing to develop concepts with influencers and partners.

Experience

Work history, roles, and key accomplishments

KL
Current

Redator III

Kto - Apollo Operations Ltda.

Jan 2024 - Present (2 years 7 months)

Working as the main copywriter of the brand, creating disruptive ideas to develop with brand influencers and partners, and coordinating agencies.

MR

Redator III

Mrjack.Bet

Jan 2023 - Dec 2024 (1 year 11 months)

Worked with social media and brand experience, creating disruptive ideas to develop with brand influencers and partners.

EL

Redator II

Escala Comunicação & Marketing Ltda.

Jan 2021 - Dec 2023 (2 years 11 months)

Worked as Redator II for clients including State Rio Grande do Sul Bank (Banrisul), STIHL, and Braskem.

WL

Redator II

W3haus Comunicação Interativa Ltda.

Jan 2020 - Dec 2021 (1 year 11 months)

Worked as Redator II for client Tramontina.

EL

Senior Copywriter

Escala Comunicação & Marketing Ltda.

Jan 2019 - Dec 2020 (1 year 11 months)

Worked as Redator I for clients including Umbro, Colcci, State Rio Grande do Sul Government, STIHL, and LS Tractor.

Education

Degrees, certifications, and relevant coursework

Pontifícia Universidade Católica do Rio Grande do Sul logoPS

Pontifícia Universidade Católica do Rio Grande do Sul

Bachelor of Arts, Social Communication - Advertising and Propaganda

2016 - 2022

Bachelor's degree in Social Communication - Advertising and Propaganda from Pontifícia Universidade Católica do Rio Grande do Sul from 2016 to 2022.

Tech stack

Software and tools used professionally

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