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Masud Rana

@masudrana2

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Performance Marketing Specialist | Meta Ads & Google Ads | CAPI & GTM Tracking Expert

Bangladesh

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What I'm looking for

I seek remote roles where I can optimize paid media, implement robust tracking (CAPI/GTM/GA4), drive measurable ROAS improvements, and work with international teams focused on growth and data-driven decision-making.

I'm a Performance Marketing Specialist with 5+ years of experience managing Meta Ads and Google Ads campaigns for eCommerce, dental, towing, and auto detailing businesses. I specialize in server-side tracking using Meta Conversions API (CAPI) and Google Tag Manager (GTM), ensuring accurate attribution and maximum campaign efficiency. I helped a UK-based client achieve 3× ROAS improvement and reduce CPA by 40% through systematic campaign restructuring and tracking setup. I'm available for fully remote roles and contract work

Experience

Work history, roles, and key accomplishments

Current

Meta Ads & Tracking Specialist

Current

Freelance (Fiverr & Upwork)

Jan 2020 - Present (6 years 2 months)

Managed Facebook/Meta Ads for international clients across eCommerce, dental, towing, and auto detailing verticals; built server-side tracking (Meta CAPI) and GTM+GA4 infrastructures to improve attribution and lower CPAs.

Meta Ads Google Tag Manager GA4 Shopify Tracking

Google Ads Specialist

Clean Air Zone Payments

Jan 2023 - Jan 2024 (1 year)

Audited and restructured Google Ads campaigns, implemented GTM and GA4 conversion tracking, and optimized bidding and creatives to achieve 3× ROAS and significant CPA reduction while delivering weekly performance reports.
Achieved 3× ROAS improvement, reduced CPA by 40%, and cut lead cost by 50%+.

Google Ads Google Tag Manager GA4 Conversion Tracking CRO Bidding Strategies A B Testing Analytics

Education

Degrees, certifications, and relevant coursework

Self-Directed Learning & Certifications

Professional Certifications, Digital Marketing

Activities and societies: Completed certifications via Google Skillshop and Meta Blueprint; practical application through freelance projects on Fiverr and Upwork.

Completed self-directed digital marketing study and industry certifications focusing on Meta and Google advertising, tracking, and analytics.