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Binyam Lemma

@binyamlemma

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Senior Product Designer at Safaricom Ethiopia who shaped M-Pesa Merchant Lite for 150,000+ active merchants.

Ethiopia

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At Safaricom Ethiopia, I shaped product experiences for M-Pesa Merchant Lite and the Commercial Trade Portfolio, streamlining payment and administrative workflows for 150,000+ active merchants. I also established a scalable design system with 100+ reusable components and tokens, accelerating design-to-development velocity by 30–40%.

Previously, I delivered enterprise web and mobile products and operational platforms at Safaricom Ethiopia, and designed payment experiences for 150,000+ merchants at KisPay Financial Solutions. My work has included merchant onboarding and KYC workflows, data-driven dashboards, and reusable design systems built with Figma.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer & Team Lead

Current

Safaricom Ethiopia

Dec 2025 - Present (11 months)

Spearheaded product experience strategy for cross-platform enterprise solutions, streamlining payment and administrative workflows for 150,000+ active merchants. Accelerated design-to-development velocity by 30–40% by architecting a scalable design system with 100+ reusable components and tokens.

Product Strategy Design Systems Design Tokens Cross platform Design Enterprise Solutions Team Leadership Prototyping User Validation

Senior UI/UX & Product Designer

Safaricom Ethiopia

Sep 2023 - Nov 2025 (2 years 2 months)

Delivered 10+ enterprise web and mobile products including internal admin dashboards and logistics platforms, improving operational visibility and workflow efficiency. Established a comprehensive design system with 250+ reusable components, reducing design inconsistencies by approximately 40%.

UI UX Design Product Design Design Systems Figma Prototyping Data Visualization Workflow Optimization Design Tokens

Mid-Level UI/UX Designer

KisPay Financial Solutions

Feb 2023 - Aug 2023 (6 months)

Directed end-to-end FinTech ecosystem design for 150,000+ merchants, delivering compliant mobile apps, payment gateways, QR systems, and analytics dashboards. Engineered 8+ secure FinTech workflows including QR payments and Soft-POS, accelerating digital payment adoption.

Fintech Mobile App Design Payment Gateways QR Payments UI UX Design Component Libraries Prototyping Usability Testing

Junior UX/UI Designer

Time Technology

Sep 2021 - Jan 2023 (1 year 4 months)

Pioneered end-to-end design for 5+ enterprise products including NGO management platforms and CMS solutions, transforming complex requirements into intuitive digital experiences. Cut implementation ambiguity by 40% by crafting responsive interfaces and precise developer handoff specifications.

UX UI Design Enterprise Product Responsive Design Prototyping Developer Handoff Component Libraries Visual Guidelines