Masha Sidorova
@mashasidorova
I design complex SaaS, marketplace, fintech, and e-commerce products that improve conversion, retention, and usability.
PortugalWhat I'm looking for
At Clay Global, I redesign complex digital products for Empower, the Empire State Building, gold.com, Tether Payments, and Yape—improving ticket discovery by 80%, regional retention by 10%, and task completion by 24%.
I've built enterprise SaaS, marketplace, and e-commerce experiences from 0 to 1 at SberMegaMarket, Qogita, Lucy in the Sky, and MTS. My work spans information architecture, dashboards, seller tools, shopping flows, design systems, accessibility, and developer handoff.
I bring research, behavioural data, validated prototypes, and scalable Figma systems together to make feature-dense products easier to use and easier to ship.
Experience
Work history, roles, and key accomplishments
Senior Product Designer
Clay Global
Sep 2024 - Present (1 year 11 months)
Owned IA restructure, dashboard system, and accessibility framework for Empower; redesigned ticket selection for Empire State Building; rebuilt discovery for gold.com; led transactional redesigns for Tether Payments and Yape.
Senior Product Designer
Lucy in the Sky Inc.
Jul 2023 - Sep 2024 (1 year 2 months)
Built a shared design system spanning Flutter and web, improving delivery speed 30%; introduced UX solutions increasing add-to-cart conversion 20%; redesigned key app flows increasing mobile engagement 25%.
Product Designer
Qogita
Jul 2022 - Jun 2023 (11 months)
Designed data-dense dashboards and tables for B2B wholesale platform; rebuilt order pipeline improving returning-user rate 18%; unified UI patterns into scalable Figma design system.
Product Designer
SberMegaMarket
Oct 2020 - Jul 2022 (1 year 9 months)
Designed and launched seller-facing marketing and advertising SaaS platform from 0 to 1; built seller-side tools and logistics flows; led rebrand and redesigned core flows reducing support complaints 40%.
Product Designer
MTS
May 2018 - Oct 2020 (2 years 5 months)
Scaled enterprise order management system improving user satisfaction 25%; applied and scaled company-wide design system across digital services.
Education
Degrees, certifications, and relevant coursework
HSE University (Higher School of Economics)
Master of Science, Health Care Administration & Economics
2017 - 2019
MSc in Health Care Administration & Economics from HSE University, Moscow.
Russian University of Medicine
Bachelor of Science, Social Work
2013 - 2017
BSc in Social Work with a medical-social focus from Russian University of Medicine, Moscow.
Tech stack
Software and tools used professionally
Availability
Location
PortugalAuthorized to work in
Website
qua-design.comJob categories
Skills
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