Luís Oliveira

Hands-on design lead for Uphold's Enterprise products (Enterprise Portal, Ascent, Widget API, Topper) across four squads, 4 PMs and 18 engineers: individual contributor on core flows and manager of a focused team of three.

→ Halved user activation time and cut QA overhead by over 50% by designing the Enterprise Portal KYB onboarding as a single-URL flow with Figma AI, in partnership with Complia

Part-time, in parallel with main roles.

→ Increased checkout conversion by 35% and reduced funnel drop-off by redesigning the e-commerce purchase journey.
→ Aligned five flagship audio products (BAM, VS, FRMS, K7D, DLYM) under one brand and UX standard by building and governing their design systems.

→ Grew Archethic monthly active users by 40% within six months by leading its end-to-end redesign and market repositioning.
→ Increased 37x Dubai website visits by 25% and grew active members following its events by rebuilding the communication and visual brand strategy of Dubai's Web3 hub and Morningstar Ventures' HQ (Jul 2023 to Nov 2024).
→ Shaped UX architecture and brand strategy for eight We

→ Increased engineering team productivity by 45% by building the Hummingbot Design System (HBUI) from scratch, standardizing the visual language of the leading open-source trading bot, later released as open source.

Product development company building digital platforms for startups and enterprises.

→ Directed design for 11+ client platforms spanning fintech, crypto, insurance, software and social impact (Uphold, Public Mint, BABB, Hold, Unimoney, Slyk IO, Sabseg, Critical Software, eSolidar, Exeedme and others), leading teams of up to five designers and partnering with founders and executives.
→ Built Publi

Taught the foundations of UX design: core principles, organizing content clearly and structuring visual information around how users interact with a product. The curriculum covered what UX is and why it matters, UX beyond apps and technology, and sustainable UX.

→ Methods and frameworks: Service Blueprint, Consumer Journey Map, Personas, User Flow, Wireframes, Prototypes and Pattern Library
→ Clo

Co-founded Kollectbox, a marketplace for collectors, as an external project alongside my main roles. I started it in parallel with Blleb and kept it running while at Seegno, from Nov 2015 onward.

→ Defined the product concept, UX and UI of the marketplace from the ground up
→ Shaped the brand and the experience for a niche community of collectors

Co-founded Blleb, a digital interactive agency focused on web and app development, UX/UI design, digital strategy, immersive websites and brand identity. In 2015, Blleb merged into Seegno, where I became Head of Design & Creative Director.

→ As Creative Director, led the development of Uphold's original brand identity and design framework, turning an ambitious brief into a cohesive visual system

Interface and visual communication design at a branding and digital design agency, for national and international clients.

→ Designed UI and user experience for web and digital applications
→ Created visual identity and brand systems, from concept to implementation
→ Produced wireframes and prototypes to validate ideas before final design

Led interface and interactive experience design in a technology company focused on multitouch products and digital signage, for clients such as IKEA.

→ Led the design of award-winning websites and interactive applications for top brands
→ Designed for the R&D department's flagship products, the DISPLAX™ Multitouch Pack and the ARENA Multitouch Platform

Designed user experiences and interfaces for multitouch installations, digital signage and web projects, working closely with the R&D and development teams.

→ Contributed to multitouch products and interactive applications later recognized with international awards
→ Designed interactive experiences for retail and brand environments

External consultant on the simplification of ActivoBank's digital channels, the first Portuguese bank built around its users.

→ Simplified the bank's digital channels to make online and home banking clearer and easier to use
→ The bank was later recognized by Global Finance with the "Best Web Site Design and Home Banking in Europe" award

Interface and user experience design for financial software, during the early stage of a company specialized in digital transformation for the banking sector.

→ Designed UI and user experience for financial software platforms
→ Worked closely on the Millennium BCP project, one of Portugal's largest banks

Focused on bridging the gap between design, product and business strategy. The program covered business models, strategy frameworks and decision-making tools applied to product and innovation contexts.