Bernardo de Souza

Working with GM's Switzerland-based team on the redesign of a US dealer platform
- Responsible for the UX redesign of a dealer management platform used daily by thousands of GM dealers across the US to sell, trade, and manage vehicle inventory, combining a dashboard and vehicle listings in a full e-commerce experience
- Partnering with business stakeholders to understand requirements and align the

↑ 8% increase in configurator usage following a full UX redesign of the product configurator and PowerParts feature; users adding highlighted PowerParts grew from 0% to 3%.
- Contributed fot the Design System across KTM, Husqvarna, and GasGas, balancing brand differentiation with scalable consistency and engineering feasibility
- Defining interaction patterns and user journeys for navigation syste

↑ 80% brand adoption rate for the redesigned Age Gateway in Phase 1 (surpassing the 60% target) while improving accessibility and legal compliance
- Owned end-to-end UX for a global internal SaaS platform serving 100+ brands across 90+ countries, used by developers, brand managers, and agency teams
- Integrated AI tools (Claude, ChatGPT, MidJourney) into the design workflow for research organizati

Short-term contract
WTX was an eCommerce platform for selling used trucks from Europe to Africa and the Middle East.

- Defined a new design system and led the design process for an eCommerce platform specializing in used truck sales.
- Conducted research on culture and language to tailor designs for Middle Eastern and African markets.
- Redesigned the landing page to enhance user experience and e

Short-term contract
Trouva is an eCommerce platform for boutiques based in the UK.
I was Hired to identify and resolve issues faced by boutique owners when registering products on the Trouva SaaS platform.

- Designed the sitemap to enhance platform structure and user flow.
- Conducted surveys with boutique owners to gather insights on pain points.
- Analyzed heatmaps to understand user behavior

Worked for Dentsu as the designer responsible for the Stellantis account, collaborating with Fiat, Jeep, and Citroën.

- Led the discovery and end-to-end design of Brazil’s first automotive e-commerce platform for Stellantis brands, translating complex purchasing processes into structured digital user journeys.
- Defined the platform information architecture and purchasing flows through wireframes

Designer responsible for the mobile app for delivery guys.

- Conducted competitor analysis, service blueprints, user flows, and personas for mobile app redesign.
- Led workshops with stakeholders to align objectives and strategies.
- Prepared and conducted user interviews, online surveys, and usability tests to gather insights.
- Redesigned the mobile app, enhancing user experience and addressing

- Conducted quantitative and qualitative research to inform UX design decisions and improve user flow.
- Created visually appealing visual identities and logos to enhance brand recognition.
- Utilized design thinking and problem-solving skills to prototype and iterate on user journeys.

- Developed visual identity, color palette, and typography for various projects
- Created engaging banners, business cards, and social media visuals
- Designed website pages to enhance user experience and brand presence

Founder of Dog biscuit Company, visual identity, management of e-commerce, research on product’s usability, development of new layout and communication focused on the target audience, KPI's and database, negotiation with suppliers, sales to B2B customers, and delivery logistics.

Feb 2026

Aug 2025

Jan 2021

Jul 2020 · Expired Nov 2020