Mary Nagle
@marynagle
Marketing and communications leader building high-performing departments and campaigns that deliver measurable growth.
What I'm looking for
I build marketing and communications departments that work—the systems, the teams, the processes, and the culture—then I deliver campaigns that prove it. With over fifteen years in marketing and communications, I’ve worked at EXCO/board level across financial services, international development, and global advertising.
Most recently, I was Head of Marketing & Communications at BRED Bank Cambodia, where I sat on the executive committee and built the department from scratch. I delivered results including a 40% year-on-year growth in the lending book, staff engagement rising from 2% to 97%, and 3.5 million people reached through World Bank-funded behaviour change campaigns. I also built senior marketing functions across Cambodia, Zambia, and South Africa.
I’m methodical by nature: I take large, complex asks and break them into clear, measurable steps. In-house, I established Standard Operating Procedures across workstreams, built inter-departmental communications for key stakeholders, and created performance marketing foundations using HubSpot KPIs, digital monitoring and evaluation, and re-targeting/audience-building approaches.
Since 2022, I’ve been working as a Fractional COO & Marketing Consultant, partnering with leadership teams to develop scalable communications operational frameworks from brief to delivery. I’m also actively upskilling in AI-driven project management and exploring how emerging AI tools can enhance marketing and communications delivery.
Experience
Work history, roles, and key accomplishments
Fractional COO & Marketing Consultant
Various Clients
Jan 2022 - Present (4 years 7 months)
Partner with leadership teams to build scalable communications operational frameworks and optimize operations from brief to delivery. Provide fractional COO services, refine agency workflows for efficiency, and upskill in AI-driven project management.
Head of Marketing & Communications
BRED Bank Cambodia
Jan 2020 - Sep 2022 (2 years 8 months)
Built and led BRED Bank Cambodia’s in-house marketing and communications department, serving on the executive committee and developing strategy, SOPs, and cross-department communications. Delivered brand, PR, digital, and internal communications programs, including HubSpot-based performance reporting, that contributed to 40% year-on-year lending book growth and staff engagement rising from 2% to 9
Head of Project Management
Triggers, Behavior Change Lab
Jan 2017 - Feb 2019 (2 years 1 month)
Led behavior change communication and stakeholder advocacy projects supported by organizations such as the World Bank. For the Lusaka Sanitation Project, set up workflows and reporting structures, managed creative briefings, and helped achieve sanitation behavior results reaching more than 3.5 million people.
Served as lead agency account director for Pearson Education, coordinating communications and rollout tools across three countries. Ensured stakeholder agencies (PR, Digital, Activation, and Media) delivered responsibilities aligned to brand and strategy across 11 languages.
Account Director
Saatchi & Saatchi
Jan 2012 - Jan 2013 (1 year)
Managed Diageo’s largest African brand investment, overseeing campaigns across eight markets. Coordinated work between local teams and London-based teams.
Internal Comms & Marketing Manager
BNP Paribas / RCS Group
Jan 2011 - Jan 2012 (1 year)
Led internal communications for 1,200+ staff and supported stakeholder departments during a new master brand launch. Managed communications activities supporting internal change and rollout.
Project Manager
Virgin Active
Jan 2009 - Jan 2010 (1 year)
Managed internal projects supporting marketing and operations. Owned project delivery for internal initiatives that supported business priorities.
Group Account Director
Jupiter Drawing Room
Jan 2007 - Jan 2008 (1 year)
Group Account Director at Jupiter Drawing Room in Cape Town (role details not specified in the source beyond title and dates).
Account Director
J. Walter Thompson
Jan 2014 - Present (12 years 7 months)
Account Director at J. Walter Thompson in Cape Town (role details not specified in the source beyond year and title).
Education
Degrees, certifications, and relevant coursework
Google Skillshop
Course/Training
Completed Google Skillshop training associated with Andrew Ng and course content from Vanderbilt University and MIT.
Carlow Institute of Technology
National Certificate, International Marketing and French
Earned a National Certificate in International Marketing and French through the Carlow Institute of Technology.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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