At the California Apple Commission, I oversee research programs, collaborate with researchers, and present findings to Boards of Directors for multiple commodity groups.
I lead research and marketing subcommittees, established initiatives including a Pest & Disease Crisis Working Group and product registration efforts, and direct domestic marketing, social media, communications, and tradeshow activities. I also plan Blueberry Day, annual board meetings, and the California Olive Oil Conference while representing California agriculture at national and international events and trade missions.
My background also includes athletic event operations, customer service, sales, public relations, and fast-paced operations management.
