At WEBS - America’s Yarn Store, I worked closely with the Marketing Manager to plan, build, and send targeted emails for US-based customers under the WEBS and Yarn.com brands. I used Ometria and other programs to create emails and automations, and implemented audience splitting for email testing.
At LoveCrafts Group, I planned and created social media content across five accounts, including Facebook, Instagram, Pinterest, and TikTok. I managed Meta Business Suite for LoveCrafts, LoveKnitting, LoveCrochet, Paintbox Yarns, and WEBSYarn, and developed influencer and affiliate strategy.
At WEBS - America’s Yarn Store, I was the main copywriter and designer for the seasonal catalog. I also coordinated vendor and contractor assets for seasonal releases, customer communications, and marketing activities.
