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Maryam Jaffar

@maryamjaffar

Content strategist at Software Finder who recovered 8 of 9 ranking-dropped pages to Google page one, earning 8 AI Overview placements.

Pakistan

Message

What I'm looking for

I’m ready to take ownership of content strategy and lead a team.

At Software Finder, I write healthcare software content, including EHR/EMR comparisons and buyer’s guides. I revamped nine ranking-dropped pages through content gap analysis and intent-focused rewrites; eight returned to Google page one, and eight earned AI Overview placements within a month.

At Noah Technologies, I wrote email newsletters, product pages, and category pages, and optimized content with Semrush and Ahrefs. I also ghostwrote thought leadership articles for the CEO’s Forbes forum and joined interviews to hire and onboard writers.

Across my content roles, I’ve written for B2B and B2C audiences, from packaging education and campaign copy to product descriptions and long-form guides. I’m ready to take ownership of content strategy and lead a team.

Experience

Work history, roles, and key accomplishments

Current

Executive Technical Writer

Current

Software Finder

Dec 2025 - Present (11 months)

Write healthcare software content including EHR/EMR comparisons and buyer's guides. Revamped 9 ranking-dropped pages through content gap analysis and on-page SEO, with 8 of 9 returning to page one of Google and earning AI Overview placements.

Content Gap Analysis SEO Optimization User Intent Keyword Research On Page SEO Peer Review Team Management WordPress SEMrush Ahrefs

Content Specialist

Noah Technologies

Dec 2024 - Nov 2025 (11 months)

Wrote email newsletters, product pages, and category pages that supported navigation and organic traffic. Sat on interview panels to hire and onboard new writers, and ghostwrote thought leadership articles for the CEO's Forbes forum.

Email Marketing SEO SEMrush Ahrefs Content Strategy ghostwriting Interviewing Onboarding

Content Writer

UnionLogix

Sep 2023 - Jan 2025 (1 year 4 months)

Created B2C marketing content for brands across different industries, including on-page and off-page SEO content for an online custom gift shop. Adapted tone and messaging to suit different audiences and business goals.

B2C Marketing SEO Product Descriptions Content Strategy Tone Adaptation Collaboration

Copywriter

Creative Dots

Apr 2023 - Aug 2023 (4 months)

Developed campaign content for B2B and D2C brands, including ads, product descriptions, and promotional copy. Managed social media calendars for consistent brand messaging.

Copywriting B2B Marketing D2C Marketing Social Media Management Creative Collaboration

Content Writer

US Packaging Solutions

Jun 2022 - Oct 2022 (4 months)

Wrote SEO-focused blogs and educational content for B2B audiences, explaining packaging manufacturing topics in clear, accessible language. Supported on-page and off-page content marketing initiatives.

SEO B2B Content Blog Writing Educational Content Content Marketing

Content Writer

Ink and Ivory

Jan 2021 - Oct 2022 (1 year 9 months)

Wrote blogs, product descriptions, and Amazon affiliate content across industries. Co-wrote a book on shipping containers and authored the prologue for Covid Comedy.

Blog Writing Product Descriptions Amazon Associates Program Book Writing Communication Skills