Open to opportunities

Martin Mendez

@martinmendez

Message

I build social media strategy, brand voice, and performance-led content for Aerolíneas Argentinas.

Argentina

Message

What I'm looking for

I'm looking to apply my social media strategy, copywriting, editorial planning, and performance-analysis experience to build stronger brand communications and digital content.

At Aerolíneas Argentinas, I write and adapt institutional, commercial, and brand content across Instagram, Facebook, LinkedIn, X, and the company website.

I combine editorial planning, campaign briefs, scripts, and copy with performance analysis that turns channel data into practical content recommendations. I wrote the institutional manifesto and social copy for the airline's 75th anniversary campaign and helped coordinate production for the Animate a Volar video-podcast series.

My background also includes Meta advertising, Shopify eCommerce implementation, SEO and content marketing, and business development. I bring more than 25 years in marketing and communications while staying close to the day-to-day work of creating effective content.

Experience

Work history, roles, and key accomplishments

Current

Content Writer

Current

Aerolíneas Argentinas

Jan 2015 - Present (11 years 8 months)

Write and adapt content for social media and the company website, contributing to editorial planning and campaign briefs. Analyze social media performance and coordinate with internal teams to take content from brief to execution.