As a freelance Live Event & Tour Producer in Milan, I produced more than 100 live shows, including performances by Nerissima Serpe, Papa V, G Mineiro, Latrelle, and Silent Bob. I also coordinated Radio Zeta and Radio 105 live TV shows with talent, technical crews, suppliers, record labels, and production partners.
I led festival and live production operations for MIAMIFestival and Piano City Milano, managing on-site logistics, budgets, and stakeholder coordination.
At Sony Music Publishing Italy, I drove brand campaigns for Campari, Armani, Dolce & Gabbana, Technogym, Pirelli, Isybank, and Stellantis. I managed advertising and audiovisual projects from brief through delivery, including budgets, rights clearance, contract negotiation, and cross-team coordination.
My partnerships and key account work contributed to revenue growth of 25% or more, and I received the Production Music Award 2026 for music supervision on the Armani FW25 campaign. Earlier, at BMG Rights Management Italy, I supported pitching and placements for advertising, TV, and film clients, and worked on catalogue marketing and publishing records.
