Martin-John Design

Owned creative and experience direction for an end-to-end electric vehicle program spanning brand, HMI/infotainment, charging, showroom/dealership, customer-facing digital products, and enterprise operations. Defined naming, visual identity, marketing, retail, and digital experience principles while guiding ERP/CRM experience strategy and conceptualizing Aura AI, an AR-assisted repair and support

Led UX strategy and product experience for a VR simulation management ecosystem spanning admin and instructor dashboards, student profiles, equipment learning paths, scoring, performance, safety and accuracy tracking, and session reporting. Established reusable design-system patterns and UX standards, and partnered with product management, engineering, and QA through Agile discovery and delivery.

Led e-commerce UX engagements from discovery through optimization, connecting customer behavior, commercial goals, and accessible design across consumer-facing digital journeys. Used analytics, heatmaps, A/B testing, stakeholder interviews, competitor analysis, and user testing to identify friction and conversion opportunities, and created journey maps, service blueprints, task flows, wireframes,

Advised clients across multiple industries on end-to-end UX/UI, brand identity, and digital experience, balancing customer needs, business goals, and technical constraints. Owned discovery, research, information architecture, interaction design, prototyping, UX audits, and visual identity systems for web and mobile products, and created and governed brand guidelines and visual systems.

Improved cross-platform interface clarity and consistency while supporting a cohesive visual brand experience across early digital products. Facilitated stakeholder workshops to clarify requirements, align priorities, and translate business needs into interface and brand design direction.

Bachelor of Arts in Graphic Design and Multimedia from Notre-Dame University, Lebanon, completed in 2010.