Open to opportunities

Marko Matović

@markomatovi

Message

Senior marketing & communications manager building story-driven growth in mission-led orgs.

Serbia

Message

What I'm looking for

I’m looking for a mission-led team where I can own marketing and communications end-to-end—building from scratch, producing story-driven content across channels, and using performance data to grow communities and program engagement.

I’m a senior marketing and communications manager with 10+ years of experience across international nonprofit, humanitarian, media, and startup environments. I specialize in translating complex, sensitive topics into clear digital content, newsletters, website/blog stories, social media, publications, and event materials.

In my most recent role at Entrepreneurs for Global Change in New York, I built the marketing function from scratch and ran it end-to-end for 20 months. I grew the newsletter to 1,100+ subscribers, increased LinkedIn and Instagram communities by around 95%, and shipped around 500 pieces of content in the past 12 months.

Before that, I managed communications for the International Committee of the Red Cross, securing 200+ media placements and supporting campaigns, public messaging, internal/external communication, and crisis communication planning. I also served as a spokesperson with international media such as BBC and Sky News Australia.

I approach communications as a system—strategy, storytelling, execution, and performance feedback—so teams can move fast and stay consistent across channels. Whether coordinating multi-stakeholder work or crafting brand guidelines and tone of voice, I focus on creating momentum through founder, partner, and user stories.

Experience

Work history, roles, and key accomplishments

Marketing and Communication Coordinator

Entrepreneurs for Global Change

Oct 2024 - May 2026 (1 year 7 months)

Built and managed the organization’s marketing and communications function from scratch across social media, newsletters, blogs, campaigns, and events. Grew the newsletter to 1,100+ subscribers and increased LinkedIn and Instagram communities by around 95%, shipping around 500 pieces of content in the past 12 months.

Marketing and Communications Content Strategy Social Media Management Storytelling Community Engagement Brand Guidelines Performance Analysis Content Production Infographics Canva Filmora Capcut Meta Business Suite

Board Member

ERMA Alumni Network

Jun 2023 - Oct 2025 (2 years 4 months)

Helped develop and implement programs and initiatives to foster a sense of community among alumni. Organized events, supported strategic planning for academic years 2023/24 and 2024/25, and acted as a brand ambassador for alumni interests.

Community Building Program Development Event Organization Strategic Planning Brand Ambassador Stakeholder Engagement

Regional Communication Manager

International Committee of the Red Cross

Jan 2024 - Oct 2024 (9 months)

Developed three distinct communication strategies for Bosnia and Herzegovina, Serbia, and Kosovo tailored to local political contexts and media landscapes. Supervised production of marketing and communication materials and prepared executives for media appearances with talking points and narrative briefs.

Communication Strategy Media Relations Stakeholder Management Publications Multimedia Content

Communication Manager

International Committee of the Red Cross

May 2019 - Dec 2023 (4 years 7 months)

Managed public and internal communication, securing 200+ media placements and producing communication materials for multiple channels and audiences. Planned and delivered 25+ campaigns and trainings, coordinating agencies and production teams from brief to execution and post-campaign reporting.

Internal Communications Media Relations Campaign Management Publications Press Materials Production Management Monitoring and Evaluation Reporting Content Production Social Media Content

PR & Marketing Manager

Sarajevo4Walls

May 2016 - Dec 2017 (1 year 7 months)

Co-organized the inaugural Sarajevo4Walls furniture and interior design fair, managing marketing/PR plans, press conferences, and media partnerships. Helped deliver a show with 48 exhibitors, 18,000 attendees, and 30+ media placements, including event budget management.

Event Marketing Public Relations Press Conferences Media Partnerships Media Relations Budget Management Event Coordination

Journalist

N1TV

Oct 2014 - Nov 2016 (2 years 1 month)

Produced and edited audiovisual and web content covering politics, economy, social issues, and human rights. Worked on reporting and content production for an exclusive CNN affiliate for the Adria region.

Audiovisual production Video Editing Web Production Journalism Reporting

Education

Degrees, certifications, and relevant coursework

University of Sarajevo / University of Bologna

Master's degree, Democracy and Human Rights

Master’s degree in Democracy and Human Rights through the European Regional Master’s Programme, delivered by the University of Sarajevo and the University of Bologna.

GRO-GEST Programme (UNESCO auspices)

Postgraduate Training, Gender Rights

Postgraduate training in Gender Rights through the GRO-GEST Programme under the auspices of UNESCO, involving the University of Iceland and UN University.