Mark Kirby

At Alloy Marketing, I lead creative direction across integrated brand and digital initiatives, partnering with strategy, UX, content, and account teams from concept through execution.

Previously at Columbia Care, I led hands-on creative direction for packaging, retail, digital, campaigns, product launches, and in-store experiences across consumer brands in a regulated CPG environment. I built scalable packaging systems across brands, SKUs, formats, and markets while partnering with print vendors, marketing, compliance, and operations to deliver accurate, production-ready artwork.

My work has also included leading creative for Coca-Cola at YouAreHere, as well as branding, packaging, print, digital, and integrated campaigns at FortyFour and The Supergroup for brands including Johnson & Johnson’s REACH, K-Y, Monistat, Seventh Generation, Ballistic, and Dream Water.

I bring 20+ years of hands-on design, print production, vendor collaboration, and creative leadership. I also operate an independent apparel brand and actively explore AI-assisted creative workflows, visualization tools, and evolving design technologies.