Anna Szabó

On top of previous tasks:
- Managed A/B testing processes end-to-end
- Led a project to optimize usage and ensure quality of the A/B testing tool

Main project:
GA4 setup at Hasznaltauto.hu (web + app)
- Configured GA4 to meet complex tracking and reporting requirements, enabling accurate multi-channel measurement
- Collaborated with the data team to ensure seamless data continuity during GA4 imp

- Develop and optimize measurement strategies aligned with business goals
- Implement and maintain third-party marketing and analytics tools via Google Tag Manager (GTM), ensuring seamless data integration across platforms
- Lead the implementation and configuration of Google Analytics 4 (GA4), customizing setups to meet complex tracking and reporting requirements
- Monitor performance, troublesho

Emarsys (Marketing Automation tool)
- Managed Emarsys platform ownership, including data setup, segmentation, and campaign building
- Ensured data quality and accuracy
- Developed automated customer journeys to improve engagement and retention
- On-site personalized campaign setup

PPC
- Managed Facebook PPC campaigns, from setup to performance optimization
- Monitored budgets, optimized targetin

During my 1 year stay with working holiday visa in New Zealand, I had the chance to travel around in this amazing country and try various jobs. My favourite was working in a bakery, as I had never done anything similar before, and it was refreshing to learn a very new skillset and to learn about myself that no matter where in the world I am, I can adapt, learn quickly and grow through new challeng

Transportation department – Term chartered vessel (Oil Tanker) analyst
- Responsible for high volume payments, affiliate billing, contact between the Owners, Business Lines and affiliates.
- Performed monthly and quarterly reporting and reconciliation (in SAP ad Shipnet)
- Managed to perform accurate and timely financial analysis to support the business
- G/L account ownerships, independent verif

Transportation department – Term chartered vessel - Port charge analyst
- Responsible for everyday payments, affiliate billing, contact between the Owners, Business Lines and affiliates.
- Performed monthly and quarterly reporting and reconciliation (in SAP ad Shipnet)
- Managed to perform accurate and timely financial analysis to support the business
- G/L account ownerships, independent verifi

I was responsible for the administrative tasks of an IT team.
- Supported an IT team with day-to-day administrative and coordination tasks
- Prepared regular reports and maintained communication with Finance, Marketing, and HR departments
- Took meeting notes, prepared reminders, and assisted the team manager with scheduling
- Organized internal events for 60–70 participants
- Provided support wit

Led a team to deliver AIESEC's 'e-volve' exchange project, focusing on member development and team coordination. Organized meetings and local events, and negotiated partnerships with companies.

- Led a team to deliver AIESEC’s “e-volve” exchange project
- Focused on member development and team coordination
- Organized meetings and local events
- Negotiated partnerships with companies for exchange participation