At Unilever, I lead social listening for the Beauty portfolio across Brazil, Argentina and Mexico, working with the London-based global Consumer & Market Intelligence team. I track emerging narratives and creator amplification to flag potential risks to brand equity before they escalate.
I evaluate creator and brand-owned campaigns, analyse sentiment and competitors, and turn social data into executive-level recommendations. I also refine Boolean queries and audit AI-generated insights against raw social data.
Previously, at Serasa Experian, I led monitoring of brand mentions and sensitive topics for a high-exposure consumer finance brand and presented reports on reputation and Voice of the Customer. My earlier work includes real-time narrative intelligence for political campaigns at Social QI and social media and paid campaign analysis at Deni Bloch Comunicação.
