Open to opportunities

Marie Renaud

@marierenaud

Bilingual marketing and communications professional specializing in social media strategy, community management, and digital outreach.

France

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What I'm looking for

I’m looking for a role where I can lead social media and community strategy, drive digital outreach and discoverability (including AI visibility), and collaborate with creative and agency partners to grow engagement with measurable performance.

I’m a bilingual marketing & communications professional with 4+ years of experience across social media strategy, community management, internal communications, and digital outreach, spanning the automotive, retail, and luxury sectors. I’m known for launching brand platforms, coordinating large-scale events, and collaborating with international teams and agencies to create standout audience experiences.

In my recent roles, I’ve led digital visibility and media outreach strategy, including AI visibility (GEO) and organic discoverability, while managing press kit creation and tailored media pitches. As a Social Media Manager, I spearheaded the launch of the TikTok account “The Michelin Man,” built editorial planning across channels, and monitored KPI performance to continuously optimize strategy; I also supported internal R&D communications, including a hybrid seminar for 6,000 employees.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Outreach Consultant

Current

XOXO Yachts

Leads digital visibility and media outreach strategy for a luxury yacht brand in the Miami market, focusing on AI visibility and organic discoverability. Manages press kit distribution and coordinates community content seeding to build brand awareness.

Press Kit Distribution Media Relations Personalized Pitches Seeding Reddit Community Platforms Brand storytelling

Social Media Manager

Michelin

Jan 2023 - Jan 2025 (2 years)

Oversees Michelin global social media presence with a focus on content strategy, platform growth, and community engagement. Launched the TikTok account 'The Michelin Man' and coordinated with BETC agency on campaign production and publishing timelines.

Social Media Strategy Community Management TikTok Account Launch Creative Direction Content Validation Editorial Calendar Management REACH Social Media Growth Impressions

Internal Communication Officer

Michelin

Jan 2022 - Jan 2023 (1 year)

Supports internal communications for Michelin's R&D division by coordinating editorial content and keeping employees informed and engaged. Produces the internal R&D newsletter and helps plan internal campaigns and hybrid R&D events.

Internal Communications Editorial Copywriting

External Communication Officer

Grand Frais

Jan 2021 - Present (5 years 6 months)

Supports external communications for a French fresh produce retail brand by producing a structured press review and contributing to brand image management. Helps monitor brand mentions across media channels to support external presence.

External Communications