Open to opportunities

Maria Rios

@mariarios

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I build digital content strategies that grow brands, communities, and engagement.

Paraguay

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What I'm looking for

I'm looking for opportunities to lead digital content, social media, and communications initiatives, using campaign performance insights and creative storytelling to strengthen brands and build engaged communities.

I'm leading digital content strategies for more than 10 brands at UP Marketing & CRM, maintaining consistent identity and tone across every account.

I plan editorial calendars through Meta Business Suite, analyze performance metrics, and turn results into recommendations that improve engagement and organic reach. Previously, I supported campaign design, copywriting, tracking, reporting, and visual-content production alongside the design team.

I also managed official social media for the II Asunción 2025 Junior Pan American Games, serving a community of more than 160,000 followers with real-time coverage of competitions, ceremonies, and institutional announcements.

My background includes institutional communications at Facultad Politécnica – Universidad Nacional de Asunción, where I created photography, video, and copy while maintaining the institution's website. I'm a Marketing Engineering graduate with experience in digital marketing, CRM, e-commerce, and brand storytelling.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

UP Marketing & CRM

Apr 2025 - Present (1 year 5 months)

Planned and executed digital content strategies for more than 10 brands simultaneously, ensuring consistent identity and tone. Managed editorial calendars and publishing schedules through Meta Business Suite, and analyzed performance metrics to optimize engagement and organic reach.

Digital Content Strategy Social Media Management Meta Business Suite Performance Metrics Campaign Optimization Editorial Calendar Management

Community Manager

II Asunción 2025 Junior Pan American Games

Jun 2025 - Aug 2025 (2 months)

Managed the event's official social media accounts, reaching a community of over 160,000 followers. Provided real-time coverage of sporting events, ceremonies, and institutional announcements, and increased reach and engagement through content strategies in a fast-paced environment.

Social Media Management Community Management Content Strategy

Marketing Assistant

UP Marketing & CRM

Jun 2024 - Apr 2025 (10 months)

Supported the design and monitoring of digital marketing campaigns, including copywriting, tracking, and performance reporting. Collaborated closely with the design team on the production of visual content for social media.

Marketing Campaigns Copywriting performance reporting Visual Content Collaboration

Marketing Assistant – Communications Office

Facultad Politécnica – Universidad Nacional de Asunción

Jan 2024 - May 2024 (4 months)

Produced institutional digital content, including photography, video, and copywriting. Managed and updated the institutional website, ensuring accurate and on-brand information, and supported communications for academic and student activities.

Digital Content Production Photography Video Copywriting Website Management Communications Support