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Mariana Vargas Acuña

@marianavargasacua

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Digital Marketing Specialist at CV COVESA who generated over 300 qualified leads through Meta Ads and CRM follow-up.

Peru

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What I'm looking for

I want to keep growing in marketing and corporate communications.

At CV COVESA, I implemented and optimized Meta Ads campaigns that generated over 300 qualified leads. I also managed leads in the CRM and coordinated follow-up with the sales team.

For Mercado Mayorista Ecológico El Milagro, I published content across digital channels and supported promotional actions and activations. I also planned graphic and audiovisual content and prepared performance and lead-conversion reports.

At Grupo MC (Wayruro Agency), I managed a portfolio of more than 10 brands, publishing content and handling online communities. I prepared monthly performance reports and conducted brand and competitor benchmarking.

At Ozono Televisión, I managed social media and produced photographic and audiovisual content for digital platforms. I also researched and wrote reports and news stories, covered events and live broadcasts, and analyzed performance metrics.

Experience

Work history, roles, and key accomplishments

Digital Marketing Assistant

CV COVESA

Dec 2025 - Jul 2026 (7 months)

Managed corporate and commercial social media accounts, growing the Facebook community by approximately 25%. Implemented and optimized Meta Ads campaigns, generating over 300 qualified leads, and managed leads through CRM.

Social Media Management Community Management Meta Ads Lead Generation CRM Content Creation Graphic Design Audiovisual production Event Coordination performance reporting

Community Manager

Grupo MC (Wayruro Agency)

May 2025 - Nov 2025 (6 months)

Managed a portfolio of more than 10 brands, planning and publishing content across multiple social platforms. Prepared monthly performance reports and conducted brand and competitor benchmarking.

Social Media Management Community Management Content Strategy Analytics Benchmarking Teamwork

Social Media Manager

Ozono Televisión

Sep 2024 - Mar 2025 (6 months)

Researched, interviewed, wrote, and fact-checked information for reports and news stories. Managed social media, created content, engaged with the audience, and analyzed performance metrics.

Research Interviewing Writing Fact Checking Social Media Management Content Creation Audience Engagement Analytics Broadcast Media Coordination

Pre-Professional Intern

Universidad Privada Antenor Orrego (UPAO)

Apr 2024 - Jul 2024 (3 months)

Identified and evaluated universities with international agreements for the Communication Sciences degree. Digitized graduating-class records and guided applicants on documentation for the Academic Mobility Program.

Research Documentation Academic Advising Event Support