Mariana Duarte

I’m a Social Media Manager with 4+ years of experience creating engaging, conversion-focused, and strategy-driven content. I focus on brand positioning, audience growth, and digital campaigns that align clearly with brand goals.

In my current role at Gohorse, I manage and organize social media accounts, build content strategies, and plan editorial calendars to keep posting consistent and purposeful. I also schedule posts and stories across social platforms and use performance analysis to guide what we create next.

I bring strong creative and production skills to every campaign—handling social media graphic design, copywriting, and video editing. I create feed and story graphics, design promotional visuals for WhatsApp campaigns, and edit Instagram Reels to keep content engaging and visually cohesive.

Beyond content creation, I support clients through clear communication and efficient customer support. I enjoy turning ideas into marketing message scripts for client communication via WhatsApp, while staying attentive to trends and growth strategy opportunities.