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Mariana Cavaleiro

@marianacavaleiro

I build brand identities, packaging systems, and campaigns for consumer brands.

Portugal
Message

What I'm looking for

I'm looking to lead brand, packaging and campaign work where I can shape clear identities and cohesive communications across teams, channels and consumer touchpoints.

I'm leading creative marketing and brand work at Meat Heritage, building on brand, packaging and campaign experience for clients including LIDL Portugal, Guloso, Galp, Snickers and Panidor.

Across twelve years in agencies, in-house teams and direct client work, I've directed brand identity, naming, packaging and label systems, brand governance, 360 communications, art direction and photography. My work also spans illustration, motion, social, editorial and web design.

My Festas de Lisboa sardine work was selected among the 100 best of 2015 and among EGEAC's 500 best sardines from 2014–2017.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

ES

ESAD.cr

Bachelor of Arts, Graphic Design

2011 - 2014

BA Graphic Design from ESAD.cr, 2011-2014.

Tech stack

Software and tools used professionally

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