Nina User
@ninauser11
Senior brand designer building scalable identity systems for digital products and brands.
What I'm looking for
I’m a senior brand and visual designer with 9+ years of experience creating, evolving, and scaling visual identities and brand systems for digital products and growing brands. I build new brands from the ground up and step into established ones to maintain and grow them, keeping visual communication consistent across web, campaigns, social, email, presentations, packaging, and print.
My focus is building systems, not just assets: frameworks that stay clear and useful long after launch. In-house, I led a full company rebrand (visual identity, logo system, typography, colour palette, and visual language) across 20+ touchpoints, and I built scalable design systems, brand guidelines, and Figma templates adopted by marketing, product, and partnership teams. As a self-employed designer, I’ve delivered 30+ end-to-end brand identity projects and developed integrated identity applications—from strategy and concept through production and delivery—while supporting UX/UI teams with brand consistency and shared components.
Experience
Work history, roles, and key accomplishments
Brand Identity Designer
Independent
Apr 2021 - Present (5 years 2 months)
Delivered 30+ end-to-end brand identity projects across hospitality, lifestyle, wellness, consumer goods, and technology. Built brands from the ground up and extended existing brand systems, producing integrated identity applications including websites, landing pages, presentations, social media assets, packaging, and print.
Brand & Visual Designer
Top Tier Authentics
Feb 2025 - Mar 2026 (1 year 1 month)
Led the full company rebrand (visual identity, logo system, typography, color palette, and visual language) applied across 20+ digital and print touchpoints. Built scalable brand systems, guidelines, and Figma templates adopted by marketing, product, and partnership teams to produce consistent assets at scale.
UX/UI & Graphic Designer
IMPA
Jul 2017 - Aug 2021 (4 years 1 month)
Designed high-volume landing pages and marketing websites, including supporting graphics, iconography, and visual systems. Developed brand identity and visual elements for product launches and campaigns, maintaining brand consistency across product, marketing, and communication touchpoints.
Digital Designer
Admitad GmbH
May 2016 - Aug 2017 (1 year 3 months)
Produced marketing assets across banners, email campaigns, landing pages, and digital ads for affiliate marketing programs. Applied and adapted brand guidelines across international markets and channels at high output volume.
Education
Degrees, certifications, and relevant coursework
Belarusian State University
Bachelor's Degree in Communication Design, Communication Design
Bachelor's degree in Communication Design from Belarusian State University.
Coursera
Create High-Fidelity Designs and Prototypes in Figma, Figma Prototyping
2023 -
Additional training: Create High-Fidelity Designs and Prototypes in Figma (Google / Coursera).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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