Open to opportunities

Filipa Tavares

@filipatavares

Message

Creative digital and UI designer delivering user-centred brand and product experiences that drive results.

Portugal

Message

What I'm looking for

I seek roles that blend strategic brand work and hands-on product/UI design, with collaborative teams, clear impact metrics, and opportunities to scale design systems.

I am a creative Digital/UI Designer with 10+ years of experience across branding, campaigns, web design, UI and product communication in the UK and Portugal. I combine strategy, narrative and systemic thinking to turn business and marketing goals into clear, engaging visual solutions.

As a strategic creative designer and freelancer, I deliver digital campaign design, social content and UX/UI concepts that have increased CTR and client engagement up to 40%, and I develop motion graphics and interactive assets for products and corporate communication.

In previous roles I led global rebrand rollouts, ensured consistent design systems across digital, print and product touchpoints, and improved internal communications engagement by over 25% through collaborative work with sales, marketing, HR and product teams.

I bring strong cross-functional collaboration, refined creative judgement and reliable execution under tight deadlines, focused on crafting user-centred experiences and scalable brand systems that deliver measurable business impact.

Experience

Work history, roles, and key accomplishments

Current

Strategic Creative Designer

Current

Freelancer

Deliver UX/UI concepts, digital campaign design and motion graphics that increased CTR and client engagement up to 40%; manage end-to-end projects to ensure consistent brand systems and narrative clarity.

Figma UX Design Digital Campaigns Motion Graphics Brand System Prototyping visual communication

Creative Designer

Roche Communications LDN

Delivered email marketing and ad campaigns for hospitality and retail clients that increased retention and CTR, balancing creative direction with performance-driven cross-channel communication.

Email Marketing Marketing Campaigns Creative Direction Visual Design Performance Optimization

Art Director

Ogilvy | Billington Cartmell

Developed direct mail and corporate identity materials for clients including Carlsberg and British Telecom, ensuring global brand guideline compliance and cohesive multi-channel campaign concepts.

Art Direction Direct Mail Brand Guidelines Campaign Development Cross Functional Collaboration

Graphic & Digital Designer

Critical Manufacturing

Led global rebrand rollout and ensured consistent design systems across digital, print and product touchpoints, collaborating with sales, marketing, HR and product to improve internal communications engagement by over 25%.

Branding UX UI Cross Functional Collaboration Digital Design Print Design Design Systems

Creative Graphic & Web Designer

Mactek

Designed e-commerce visuals, packaging and promotional assets to improve product visibility and conversions, contributing to store branding and POS concept design supporting marketing objectives.

Packaging POS Design Visual Merchandising Brand Design

Creative Graphic & Web Designer

Intersag

Owned design lifecycle for marketing and product materials including web, social and internal communications; designed CMS templates and improved cross-product consistency with design systems.

CMS Templates Design Systems Social Media Assets Internal Communications Visual Design

Art Director

BBZ Agency

Led creative direction for packaging and brand identity campaigns, ensuring strategic alignment between concept, business goals and market positioning.

Packaging Design Brand Identity Creative Direction Positioning Campaign Strategy

Creative Graphic & Web Designer

Imaginew

Managed design across digital, print and branding initiatives nationwide and abroad, coordinating projects and suppliers to deliver high-quality production across channels.

Web Design Print Production Branding Project Management Social Media Design

Window Display Designer

Sonae

Created and executed innovative window displays that boosted foot traffic and retail KPIs, collaborating with marketing to align visual merchandising with brand strategy across nationwide stores.

Visual Merchandising Retail Design Team Leadership Creative Direction Campaign Execution