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Maria Helena Addesso

@mariahelenaaddesso

Marketing Manager at Grupo Leger, coordinating campaigns and marketing guidance for more than 50 licensed physicians.

At Grupo Leger, I develop and execute marketing plans and integrated campaigns, track KPIs, and coordinate work with Sales, franchisees and licensees, CRM, Performance, and Product teams. I also provide marketing training and strategic guidance to more than 50 licensed physicians.

At SMZTO Franchise Holding, I developed content strategies and campaigns across social platforms and Google Ads, and helped increase Instagram followers by more than 300% in one year. I contributed to creating Fran, led brand rebranding initiatives, and developed the “SMZTO Responde” IGTV series.

As Co-Founder & Content Strategist at Monde Social, I advised more than 20 clients on digital marketing and developed content strategies and campaigns. Earlier, I contributed to content and campaign work for Natura at Tribal Worldwide and managed client relationships and projects for Nestlé, Groupe SEB (Arno), and AXA Seguros at Publicis.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Grupo Leger

Jul 2025 - Present (1 year 4 months)

Develops and executes marketing plans including corporate, promotional, course-sales, and brand-building campaigns. Manages budgets, KPIs, and provides marketing guidance to over 50 licensed physicians.

Marketing Strategy Campaign Management Budget Management KPI Tracking Brand Awareness Engagement Lead Generation Conversion Rate Optimization Media Relations Press Relations Training Cross Functional Collaboration

Marketing Coordinator

SMZTO Franchise Holding

Jan 2020 - Jul 2025 (5 years 6 months)

Developed content strategies across social media platforms and Google Ads, and executed influencer marketing initiatives. Increased Instagram followers by over 300% in one year and contributed to brand rebranding initiatives.

Content Strategy Social Media Marketing Facebook TikTok Instagram LinkedIn Google Ads Influencer Marketing Campaign Management Conversion Rate Optimization Engagement Rebranding IGTV Reels Newsletters

Content Strategist

Tribal Worldwide

Jun 2019 - Jan 2020 (7 months)

Developed content strategies across social platforms and managed influencer selection and relationships. Contributed to campaigns for Natura UNA, Natura Faces, and Rock in Rio 2019 coverage.

Content Strategy Social Media Influencer Marketing Campaign Management Brand Launch Product Launch

Co-Founder & Content Strategist

Monde Social

Oct 2016 - Jun 2019 (2 years 8 months)

Co-founded a digital marketing business and developed content strategies for Facebook, Instagram, and LinkedIn, alongside Google Ads campaigns. Advised more than 20 clients on digital marketing strategy.

Digital Marketing Content Strategy Facebook Instagram LinkedIn Google Ads Influencer Marketing Campaign Management Conversion Rate Optimization Engagement Public Speaking

Account Executive

Publicis

Jan 2014 - Jul 2015 (1 year 6 months)

Managed client relationships for Nestlé, Groupe SEB (Arno), and AXA Seguros. Managed briefs and projects, including product launches, in Portuguese, English, and French, coordinating execution with cross-functional teams.

Customer Relationship Management Project Management Product Launch Cross functional Coordination Multilingual Portuguese English French