Maria Centeno

Planned, implemented, and optimized full-funnel digital marketing strategies for service-based and product-based businesses, with a focus on long-term brand growth and lead generation. Executed paid advertising campaigns through Google Ads and Meta Business Suite, managing creatives, targeting, A/B testing, and optimization for performance.

Managed two company websites, including backend operations on Shopify, ensuring smooth functionality, updated content, and SEO optimization. Planned and executed Google Ads campaigns, including Display Ads, to increase brand visibility and drive targeted traffic to landing pages.

Led digital marketing for a B2B industrial design firm, focusing on brand positioning and lead generation through LinkedIn campaigns and targeted search ads. Managed HubSpot CRM for nurturing leads and tracking the buyer journey, supporting the sales team with tailored email sequences and follow-ups.

Spearheaded digital marketing for a suite of SaaS solutions across industries such as hospitality, HR, and accounting. Developed targeted campaigns addressing industry-specific pain points, generating qualified leads, booking product demos, and supporting sales enablement through strategic content, ads, and landing pages.

Worked with global clients across various industries, providing end-to-end campaign management and strategic support. Managed client discovery sessions to identify business goals and pain points, then proposed tailored advertising strategies aligned with objectives.

Reported directly to the General Manager and managed the full spectrum of traditional marketing, advertising, and promotional efforts for Fauchon’s premium French food and beverage products. Oversaw B2B client acquisition for hotels, restaurants, and office catering services, while also supporting B2C operations through Fauchon’s retail boutiques and coffee shop.